DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
November 10, 2017
Most people don’t even think twice about their contact page. They throw up a simple contact form and call it a day. But, your contact form is a valuable page on your site and it demands more attention than just a few minutes. If your traffic levels are really low, […]
October 20, 2017
Your home page is one of the most popular and important pages on your website. If you’re a local service based business, then your home page will be listed in local listings and rank across relevant local keywords. When a user lands on your site you want to grab their […]
September 29, 2017
Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
July 27, 2017
A lot of business owners are running marketing campaigns to send traffic to their sites, but their sites aren’t ready to receive that traffic. Without focusing on user experience you’re wasting the traffic you’re already getting and can end up wasting money and time. Below we highlight why user experience […]
April 26, 2017
Building trust with your website is one of the most important things you can do for your business. A website without certain trust factors in place won’t do much to convince people to actually work with you. You can say certain things about your business and work, but will anyone […]
April 13, 2017
Website designs are constantly evolving. Now, this doesn’t mean you need to redesign your website every single year in order to keep up. But, it’s a good idea to be aware of these trends, so you can ensure that your website isn’t falling too far out of date. The best […]
March 24, 2017
Every business needs a website. It’s 2017, time to get with the program. Even if you think a website isn’t necessary you might be surprised at the number of people online currently searching for a business like yours. Put simply, if you don’t have a website, or have one that’s outdated, […]
November 25, 2016
If you have a WordPress site, there are literally thousands of plugins you can choose from. You’re probably already familiar with the overwhelm in making a plugin choice. But, not all plugins are created equal. Some plugins will do nothing more than make your site bloated and slow. While, others […]
November 16, 2016
WordPress is one of the best content management systems for your small business. Our team is a huge fan of WordPress, it’s no secret. Still, we find a lot of business owners come to us with preconceived ideas of what platforms they should be using. But, after years in the […]
November 3, 2016
Imagine logging into your website after a busy workday, only to find out it’s been hacked. Now, on top of already being exhausted you have a broken website to deal with. Getting your website hacked can end up being a pretty traumatic experience. Precious customer data can be stolen. Your […]
October 21, 2016
Do you know what your customers actually want from your website? Most business owners don’t know what their customers are actually looking for and they end up creating a website based upon pure guesswork. Sure, you might get some results, but your website sure won’t reach its potential. As a […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
June 2, 2016
There are dozens of website frameworks you can use to get your website up and running. Talk to a few people and chances are high that they’re running their sites on entirely different platforms. However, we believe one content management system truly shines above the rest. What is it? Drumroll […]
May 18, 2016
To ensure your business thrives today you need a website. But, it’s not enough to have just any website. You need a website that wows your visitors and turns them into lifelong fans. However, building a great website doesn’t necessarily mean your website needs to be flashy. At the core, […]
April 14, 2016
If you’ve been holding out to make the switch to a mobile friendly site, then you might be running out of time. If your site relies on the power of Google for any fraction of your traffic, then it’s a good idea to make the switch sooner rather than later. […]
March 24, 2016
If you want to compete in today’s competitive marketplace, then you need a website that loads fast. Since everything moves so quickly on the internet your new visitors are accustomed to fast loading speeds. A slow loading website will send your visitors search for the back button. Google also values […]
March 2, 2016
Trying to convert actual cold traffic into email subscribers can be incredibly difficult. Especially, if you’re just sending these leads to the homepage of your website. In order to increase your chances of turning the one-time visitors into email subscribers, you need to create a landing page that actually works. […]
February 4, 2016
In today’s business climate your website can be an incredibly powerful tool for your business. Your website has the ability to sell to your customers 24/7 — no salesman has that kind of power. However, the web moves at an incredibly rapid pace and your website can become outdated rather […]
December 29, 2015
A lot of business owners throw up a simple website, just because they feel like they should have a web presence. But, building a website without any goal or long-term plan can actually do more damage to your business. Imagine if you were searching for a local business and came […]
November 27, 2015
As a small business owner it’s important that you track the right data to help your company improve. But, there are so many metrics to track how can you choose the right ones? Keeping track of too much data will be overwhelming and won’t give you any useful information. Below […]
November 17, 2015
If you’ve been experiencing a lot of traffic, but aren’t seeing any of this traffic turn into subscribers, or new customers, then you probably have a very low conversion rate. If you don’t take care of the necessary onsite optimization, then you’re letting that valuable traffic you’ve worked so hard […]
November 5, 2015
If you’re sending a lot of new traffic to your website though different marketing methods, then you need to ensure your website is working properly. Too many websites are poorly optimized, and end up letting a lot of traffic slip through the cracks. In this post we’re going to give […]
July 17, 2015
A lot of small business owners overlook the importance of their navigation bar. After all, it’s a very simple element of your website that most people give little thought too. However, this can be a big mistake as your navigation bar communicates more about your website and business than you […]
July 13, 2015
If you own a website then you should be using landing pages in order to increase your conversions and keep your user’s attention on your page. However, not all landing pages are the same. You need to spend time optimizing your landing page, as well as doing the necessary prep […]
June 25, 2015
If you utilize your website to source leads for your business, then your website must be optimized to collect email addresses of your visitors. A lot of people get a crucial part of this process wrong, and make mistakes along the road of increasing their email lists. Most beginners make […]
June 23, 2015
When it comes time to build a new website from scratch, or completely re-design your old site, it’s important you have a process that ensures you can build the right site every single time. A lot of websites lack a clear structure or purpose, and don’t even up serving their […]
June 1, 2015
When it comes to creating copy for your website it can be difficult to “get it right”. After all you need you copy to draw in your customers and get them to take action on your offer. A lot of web copy today doesn’t really inspire the reader to do […]
May 20, 2015
A portfolio page is a great way to showcase your past work and give your clients a representation of your style of work. But, did you know you can actually have your portfolio page work for you, if you do it right. A lot of companies make the mistake of […]
April 22, 2015
Most websites are committing simple design mistakes that are costing them subscribers and new clients. Sadly, a lot of business owners don’t even know they’re making these mistakes. In this post we’re going to take a look at these very common website mistakes. Some are more difficult to fix than […]
April 17, 2015
Did you know that your website’s speed can directly effect your bottom line? When a potential prospect lands on a slow loading website there’s a good chance they’re not going to do anything but hit the back button. By improving your website’s performance you’ll be offering your users a better […]
April 9, 2015
Landing pages can be effective tools to increase your website conversions, grow your subscribers, and create a focused environment for your readers to enjoy your content. If you’re not using landing pages across your website, then you need to start. In this post we’re going to examine the must-have elements […]
April 2, 2015
Most websites are built with user experience and user interface embedded into the overall design. By understanding how the two principles relate and overlap you’ll be able to create a better experience for your users. Without knowledge of the two you run the risk of creating a site that’s off-putting […]
March 25, 2015
If you’re doing business on the internet then chances are you’ve written a lot of content over the years. Some people like to think of their old, outdated content as a graveyard, letting their old posts and pages rest there forever. We think it can be so much more than […]
March 23, 2015
When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process. When web copy is poor you can tell. It doesn’t […]
March 17, 2015
Have you been looking for ways to increase your conversion rates? If you’re trying to do business in the online space, then optimizing your conversion rates will go a long way towards increasing your sales. By increasing your conversion rates you’ll see an increase in you sales without the need […]
March 3, 2015
Having a customer friendly website needs to be a core facet of doing business online. The moment a new person lands on your website they’re going to be looking for certain indicators of whether to stay or leave. If your site contains these features you’re going to have a better […]
February 11, 2015
Only brands that have meaning will survive in the long run. If your company exists solely for profit at the expense of your customers you’re going to have a hard time keeping your business running the long run. As the web becomes more crowded there will continue to be a […]
February 9, 2015
How do you know which elements of your website are actually attracting your users? You can play the guessing game like most website owners do, or you can take action to understand what your users really want from you. In this post we’re going to explore the importance of split-testing, […]
February 5, 2015
Over half of the country has bought something from an eCommerce store in the past year alone. This trend also shows no signs of slowing. That means that if you want to increase your product sales in your eCommerce store you’ll need to optimize your product images. People tend to […]
February 3, 2015
Having a website that not only looks good, but also connects with your audience is slowly becoming a necessity. In most cases people will either have a good or bad feeling about your website, there isn’t a lot of grey area. The more someone likes your website the better chance […]
January 28, 2015
When it comes to defining usability we can look at is as a website that is intuitive to use. Any website that requires immense thought to navigate and perform simple tasks means it needs some serious work done. As web standards have greatly improved over the past few years we’ve […]
January 26, 2015
Your website needs to have certain elements in play if you want it to be effective. You’d hate to spend all this time and money to get your website online, only to have it flop and simply take up space. You deserve better than this. In this post we’re going […]
January 16, 2015
Happy website users are some of the best kind to have. Unfortunately, a lot of our websites aren’t geared towards making our users and visitors happy. They can have confusing layout, and a lack of general direction. They can make the user feel overwhelmed and have to guess about the […]
August 13, 2014
The way your readers interact and consume your content is changing faster than any time in history. This has to do with the influx of smartphones, tablets, laptop and desktop screen size variations. If you desire a certain screen size as a consumer there’s a very good chance you can […]
May 19, 2014
A few of us may ask, what’s the point of having a beautiful website if it doesn’t convert to customers. Some websites simply exist as virtual business cards, doing nothing but taking up space in the digital world. However, we believe a website can be much more than this. If […]
May 4, 2014
Website Design Jacksonville, here’s a few thoughts on one of my favorite design elements that many web designers in Jacksonville, just don’t get. I’ve always said, “Apple can say in an icon what Microsoft says in a paragraph.” Icons have been used for a long time in website design, however […]
April 28, 2014
Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and […]
March 9, 2014
C7 Creative: Your Reliable Mobile App Designer Looking for a reliable mobile app designer in Jacksonville? If your answer is yes, then you are not alone. If you run a small or mid-sized business, you can further improve your online presence by launching your own mobile app Jacksonville. More […]
February 25, 2014
The C-Series for Small Business Branding Branding Jacksonville. There is a Hollywood script-writing formula that’s been producing a lot of hits lately. It’s called the Beat Sheet and it lays out what should happen in a movie and when. Producers, writers, and directors swear by it. Once you read one, […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
