A lot of small business owners overlook the importance of their navigation bar. After all, it’s a very simple element of your website that most people give little thought too. However, this can be a big mistake as your navigation bar communicates more about your website and business than you might think.
In this post we’re going to examine common navigation bar mistakes, as well as a process to ensure you have the perfect website navigation.
It’s easy to simply throw up a navigation bar and not think twice about it. However, as you’ll see below this often leads to several mistakes that could be turning off your visitors.
A lot of people attempt to get “creative” with their navigation bar layout. Although creativity is encouraged, people expect your navigation bar to be in a certain place on your website.
The most commonly accepted navigation bar locations are along the top, or down the left-hand side.
If you use generic words that every other website is using you don’t give your user very much information to work with. Instead, try to choose terms that are actually relevant to what your users can expect from that page.
I’m sure you’ve come across a website that has dozens of navigation choices. These websites attempt to showcase all of the information they have across their site. In reality this does nothing more than overwhelm the visitor.
Try to pare down your navigation bar to the absolute essentials, and leave everything else out.
A sloppy, disorganized, and confusing navigation bar communicates a lot about the values of your company. On the other hand, a navigation bar that’s clear, descriptive, and clean will encourage your visitors to explore more.
You’ll find common steps towards creating the perfect navigation setup below.
Before you even create your navigation bar take stock of the content you have across your website. This will help you organize the central themes you have present, and decide what type of organization makes sense.
Your navigation bar exists to serve your user. By giving them too many options you overload them with information and make it impossible for them to make a choice.
Your navigation bar should guide your user from page to page on your website, not impede them from taking action.
It’s a common web design practice to have more action-oriented items listed towards the right of your navigation bar. For instance, the about us section, blog, and other information elements usually fall towards the left.
While, elements like contact us, and scheduling a free consultation are more likely to fall on the right-hand side.