When it comes to creating copy for your website it can be difficult to “get it right”. After all you need you copy to draw in your customers and get them to take action on your offer. A lot of web copy today doesn’t really inspire the reader to do anything.

Lucky for you a lot of good web copy follows a similar and consistent framework that you can replicate for your website. In this post we’re going to dive into exactly what this strategy is and how you can apply it to your website.

1. Start With A Product Overview

A product overview gives a birds eye view of your product or service. It alludes to different areas or modules of your project and gives a hint to the overall benefits.

In this section you’ll also include your headline that gives an enticing breakdown of your offering.

2. Bring In The Benefits

A lot of businesses make the mistake of listing product features instead of breaking down the benefits. Product features don’t really mean anything to your customer. What they’re really interested in is how your product is going to make their lives better.

This is where you can break down each element of your product that you alluded to in the previous section. It’s okay to break down the features of your product, but only if you bundle them together with its associated benefits.

3. Show Your Expertise

Once you’ve shown what your product can do for your reader, then you need to bring out why they should buy it from you. This can include your background and what makes you an expert, any testimonials, and other forms of social proof.

This section is all about building trust in the eyes of your customer.

4. Wrap It Up With A Call To Action

The final section is where you tell your customer what to do. You call to action should be simple and straightforward. A lot of business owners simply include a very vague call-to-action that doesn’t inspire their readers into taking action.

If you’ve done all of the previous steps correctly, then this final step should be the easiest part of the process.

If you’re interested in improving your current Jacksonville website with updated web copy, or revamping your content marketing strategy, then get in touch with our creative team today.


by Calvin Bryant
Digital Marketing Geek

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.