DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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March 12, 2019
As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 26, 2019
Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
February 11, 2019
If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
December 7, 2018
Just because you’ve written a blog post, published, and promoted it doesn’t mean that’s it’s done forever. Your older blog content can still be very valuable, both to your readers and to your business. This is doubly true if you have older posts that are still sending your website plenty […]
November 28, 2018
You don’t have to be an incredible writer to produce content your audience loves. In fact, producing epic content relies more on providing them with value than the exact words you use to do it. If you think your content could be improved, or you’re just looking for ways to […]
November 17, 2017
Succeeding with digital marketing requires excelling across multiple domains. You can’t just blog a few times a month, or schedule a few tweets, and call it good. Yes, it would be beautiful if it really were that simple. But sadly that’s quite far from reality. For your digital marketing strategy […]
September 1, 2017
Blogging for your local business can be difficult. You may feel stuck with your topics and feel like there’s nothing left to write about. Whether you’re writing the content yourself or outsourcing there’s always another angle you can take or another topic you can dig up. Below we show you […]
August 17, 2017
Coming up with content ideas for your business’s blog can be tough. Creating the wrong kind of content and you won’t be impressing your visitors or helping your business. But, with the right kind of content, you can both educate your readers and position yourself as an authority. What kind […]
August 2, 2017
Writing for the web is different than any other format. For that reason it’s important you adhere to a set of guidelines that will make your work that much more readable. Failing to use the guidelines below will only result in a blog post that does nothing for your business. […]
July 12, 2017
A lot of business owners believe that guest blogging is all about SEO. However, that isn’t the case. There are some built in SEO benefits, but that shouldn’t be the sole reason that SEO is a part of your overall marketing strategy. Initially, guest posting began as a way for […]
May 17, 2017
Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
May 10, 2017
Maybe you’ve published a post you thought should get more traction. But, when you check the stats less than a dozen people have shared the post. What’s going on? Shouldn’t there be more people actively sharing your content? Even if you’re creating solid content there are still a number of […]
April 7, 2017
As a small business owner you have a lot on your plate. Beyond taking care of the day to day operations of your business, as well as growth, you need to keep tabs on your online marketing strategy as well. Due to the time constraint it’s easy to let blogging […]
March 28, 2017
When you’re creating content for your business you want to ensure you get the most traction possible. There’s no point in creating content that doesn’t support your business, or delight your readers. However, a lot of business owners aren’t sure about what kind of content they should be creating. So, […]
March 10, 2017
Doing keyword research is an important aspect of your content marketing strategy. Being able to find and utilize the “right” keywords can make a difference between a successful and unsuccessful campaign. But, how do you find the right keywords? Even if you’re utilizing keyword tools to uncover keywords related to […]
March 3, 2017
On most websites that about page doesn’t get more than a seconds thought. It’s deemed as a necessary page to have on your website, but rarely is it used to its full potential. Your about page can be an incredible way to establish rapport with your readers, and give them […]
February 22, 2017
Face it, creating authoritative content that helps to grow your business can be a lot of work. You know you need to constantly be creating high-value content, but what happens when you hit a wall? Well, there’s a style of content called an ”expert roundup” that a ton of business […]
February 3, 2017
Creating new and helpful content is extremely important for your business, but sometimes you don’t have the time or energy to whip up anything new. When this happens you can actually draw upon older content to create something fresh and unique. Just because something is old doesn’t mean it’s not […]
January 13, 2017
How to Improve Your Online Presence One of the keys to the growth of your business is going to be getting found online. However, it’s not as simple as it sounds. Of course, if you’re in a relatively small space it’s going to be much easier to get found. But, […]
January 4, 2017
5 Ways You Can Improve Your Blog in 2017 Now that 2017 started a few days ago, it’s time to look at how we can improve our company blogs moving forward into this new year. What will this new year bring for your blog and your business? Below we offer […]
December 29, 2016
We’re all looking for ways we can enhance our brands and better communicate our message to our fans and followers. By using certain storytelling principles we can truly unlock the power of our brand and connect with our customers on a whole new level. Creating stories around the philosophy of […]
December 16, 2016
How to Come Up With Killer Ideas for Your Company Blog It’s happened to all of us. Staring at the blinking the cursor, hoping the lightening strike of inspiration will bestow us with an epic blog post idea. Still, we sit and the inspiration never comes. It can be incredibly […]
October 7, 2016
You probably started blogging, because you knew it could be beneficial for your business and bottom-line. Business who blog consistently attract more customers than those who don’t, but you’re probably looking for ways you can turn up conversions a notch. However, just because you’re getting more traffic to your blog, […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
September 22, 2016
We all know you started a blog for your business to get more leads, traffic, to showcase your expertise, or for numerous other reasons. However, it’s all too easy to make mistakes with your blog that could be turning off your visitors, forever. Below we highlight five avoidable mistakes that […]
September 1, 2016
We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts? Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t […]
August 25, 2016
Your website needs quality content if you want it to survive. It might sound a little dire, but it’s true. In the old days of reaching an audience on the internet, you could right very low-quality content and it would still sit high in the rankings. But, if you’re still […]
August 3, 2016
How to Create Evergreen Content for Your Company Blog Finding the right mix of compelling newsworthy content and long-term content that’ll be valuable for the distant future can be tough. However, for your content strategy to be successful you need your content to provide value in any way you possibly […]
July 21, 2016
As a business owner you get the most value from your blog when you product content on an ongoing basis. Even once is week is enough for some niches. Sadly, creating content always seemed to get pushed down to the bottom of list. When you aren’t seeing any instant results […]
July 8, 2016
As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
June 17, 2016
When you’re trying to consistently create content for your small business it can be easy to come up against a wall. It’s easy to create content that no one cares about. But, what if you’re looking to go beyond this and actually create something worth reading? Well…that’s going to take […]
June 9, 2016
Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post? This doesn’t have to be a […]
May 26, 2016
Keyword research is usually only thought of as being important in relation to your SEO efforts. However, the content you create needs to be in alignment with your search engine optimization strategy, if you actually want your website to rank. Like we mentioned before, your SEO efforts and content strategy […]
April 27, 2016
Have you been wondering why content marketing seems to be the magic bullet for some companies, but it barely even pays for itself when you do it? In order to have a successful content marketing campaign you need to align your content creation efforts with your business goals. Creating great […]
April 20, 2016
If you’re a business owner that maintains your company blog in order to attract new leads and build client relationships, then you know how difficult it is to consistently create high-quality content. Even producing a single blog a week seems to fall to the bottom of your agenda. In fact, […]
February 10, 2016
You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action. A call-to-action is the one […]
December 15, 2015
Online marketing can be a confusing topic. Just reading a single blog post or book can leave you with hundreds of strategies to implement. With all of this information buzzing around your head it can be difficult to get started with an actionable plan. Sometimes you need a simple place […]
November 24, 2015
Content marketing seems to be all the rage these days across the online landscape. However, with every company now executing a content strategy it can be hard to tell if your efforts are actually paying off. It used to be enough to publish a blog, and call it day, but […]
November 19, 2015
Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
November 10, 2015
As a small business owner you understand the power of utilizing your online platform to generate you new sales and referrals. However, sometimes there isn’t enough time to do the entire process yourself. After all, running a business takes a lot of work, and you often don’t have enough time […]
October 26, 2015
Measuring the engagement levels of your audience is an incredibly important aspect of your content marketing strategy. Without tracking engagement levels you’ll have no way of knowing if what you’re doing is actually working. To refine your strategy you must measure certain metrics that will give you an in-depth understanding […]
October 8, 2015
Content marketing is an overarching word that refers to any written content about your business. There are a lot of moving pieces to get right, and it can be difficult to see if you’re moving in the right direction. In this post we’re going to dive into five good goals to set […]
September 24, 2015
If your website receives a solid amount of traffic, but you aren’t seeing any of this traffic convert into new leads, then there could be a problem with your web copy. Your web copy should be one of the first elements you look to fix, when you have low conversion […]
September 14, 2015
A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them […]
August 6, 2015
If you’re doing business online, then you need to have a content marketing strategy. Content marketing should be part of your overall inbound marketing strategy to help generate new leads for your business. Content marketing can be trick to get right. In this post we’re going to address three common […]
July 15, 2015
The reading experience on the web is vastly different than say reading your favorite book, or even opening up the newspaper. The internet has changed how we read, and the content across your website needs to be in line with that. Otherwise you run the risk of your visitors never […]
July 9, 2015
If you’ve spent any time reading online, then I’m sure you’ve stumbled across a list post or two. They are extremely popular, and tend to get a lot of shares. Numbers are easier for us to track and remember and for that reason list posts tend to be very popular […]
July 7, 2015
When you’re trying to craft the right blog post to reach your ideal visitors you have a large number of hocks to make. You not only have to choose the right purpose for your post, but you have to choose the format that’s going to deliver your message in the […]
July 1, 2015
Collaborative content creation has been a buzzword that’s been thrown around for a while, but a lot of companies still don’t know what it is, or how to use it properly. After all, content marketing takes a lot of work and there are a lot of moving pieces involved. In […]
June 29, 2015
If you’ve been blogging for any time at all, but haven’t been seeing any results for your business then it might be time to take a hard look at your blog and blogging strategy. Your blog may work fine from a technical perspective, and even look quite beautiful. But, if […]
June 5, 2015
When you have a website I’m sure you know that you need to be adding content to is on a regular basis, usually, in the form of blog posts. For some people writing is easy, but for others it’s nothing more than a chore. Luckily, there are a few tips […]
June 1, 2015
When it comes to creating copy for your website it can be difficult to “get it right”. After all you need you copy to draw in your customers and get them to take action on your offer. A lot of web copy today doesn’t really inspire the reader to do […]
May 22, 2015
Getting your content syndicated can be a useful strategy for increasing the lifetime and usefulness for each post you write. Some people create a post for their blog and promote it to their social media channels, and that’s all they do to promote the post. Successful content syndication takes this […]
May 18, 2015
Often, the writing on most web pages ends up being the weak link. If your copy, or content strategy is lacking your website won’t have the same impact it could have otherwise. Writing killer copy is an art form, but by following the steps below you’ll be on your way. […]
April 30, 2015
Most of us are literally drowning in content. We have Facebook, Twitter, blogs, television, radio. A endless stream of content to consume, think about, enjoy and share. Just as you like to consume content across a variety of different mediums, so does your audience. When you only focus on one […]
April 24, 2015
A lot of companies start up a small blog just because they feel the pressure that they should. Instead of building out a robust content strategy that actually aligns with your business you begin creating content without an overarching strategy in mind. This is fine in the beginning. But, if […]
March 31, 2015
If you’re like most of us, then you have a smaller marketing budget than you originally hoped for. Of course, you’d love to have the budget of a large company like Apple, or Coca-Cola, but for most of us this is far from reality. Luckily, with a little creativity we […]
March 25, 2015
If you’re doing business on the internet then chances are you’ve written a lot of content over the years. Some people like to think of their old, outdated content as a graveyard, letting their old posts and pages rest there forever. We think it can be so much more than […]
March 23, 2015
When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process. When web copy is poor you can tell. It doesn’t […]
March 19, 2015
If you’re pouring your heart and soul into every thing you’re producing, but aren’t taking the time to promote it then you’re not unlocking the potential of each piece you write. Effectively promoting your content via social media can add a certain longevity to every piece you publish. The key […]
March 11, 2015
Are your headlines actually capturing the attention of your readers? A great headline has the ability to make your audience stop in their tracks and read what you’ve written. Face it, your readers are as busy as ever and they don’t have time to read something that doesn’t instantly grab […]
February 17, 2015
If you’ve been online for any time at all then I’m sure you’re aware the benefits of having an effective content strategy. However, just because you know the benefits doesn’t mean you’re going to know how to construct an effective strategy from the ground up. After all, you’d hate to […]
January 12, 2015
As humans we’re wired to tell and hear stories. We love good stories. By employing certain storytelling principles you’ll be on your way towards captivating readers with your business, instead of giving them the same old thing. You may think that you don’t know how to tell stories, or wrap […]
January 6, 2015
At its core marketing automation is all about automating the lead generation and outreach part of your business, so you can focus on other areas. As a business owner time is something you can never seem to get enough of. Marketing automation may sound nice and easy, but the reality […]
November 17, 2014
A lot of people have been asking us about the foundational work that goes on behind the scenes of an effective content marketing campaign. If you want to successfully use content marketing to grow your business both online and off there are a few steps you’re going to want to […]
August 13, 2014
The way your readers interact and consume your content is changing faster than any time in history. This has to do with the influx of smartphones, tablets, laptop and desktop screen size variations. If you desire a certain screen size as a consumer there’s a very good chance you can […]
April 25, 2014
Creating shareable content today is an art as much as it is a science. You’ll need to cultivate a unique blend of knowledge and intuition if you want to succeed at creating shareable content. At the end, sharing content is all about people. People will share amazing content, so this […]
