A lot of business owners believe that guest blogging is all about SEO. However, that isn’t the case. There are some built in SEO benefits, but that shouldn’t be the sole reason that SEO is a part of your overall marketing strategy.
Initially, guest posting began as a way for bloggers to gain traction for their blogs. Once the secret got out it became a lot less about creating valuable content, and instead, it became all about the backlink.
Below we take a look at why you should consider guest blogging, that goes well beyond standard SEO purposes.
1. Drive Traffic
Guest posting can send a flood of high-quality traffic back to your blog or website. The places you guest blog on will determine the quality of traffic back to your website, but you should see a boost as long as the site you’re writing for has a large audience.
Most sites that accept guest blogs will allow you to include a link back to your website within your author bio. Some sites even allow you to include links to your site within the body of the content as well.
2. Build Your Brand
Building your authority and reputation online can take quite some time. However, you can speed up the process of building your authority, through guest blogging. By guest blogging, you can boost your overall credibility by “borrowing” it from larger and well-known websites.
Plus, if you guest post on several blogs in the same niche your readers will start to see your name pop up everywhere and start to view you as an authority.
3. Grow Your Email List
Growing your email list can be difficult. Especially when your existing site isn’t getting that much traffic. You can accelerate the growth of your email list by including a sign-up incentive at the end of your blog post. Or, you can send any visitors to a targeted landing page that’s been built just for them.
Another benefit of this kind of traffic is that it’s highly targeted. They’ve already read something they found value in and joined your list to hear more from you.
4. Develop New Ideas
Getting your work, or new ideas out there can be tough. But, with guest blogging, you can test out new ideas to get real feedback, before you decide to launch a new product, course, or service.
You might also receive valuable comments that will help you approach the topic from a new angle or a plethora of unexpected outcomes. You never know who is going to come across your blog post, especially when you’re writing for a large audience!
5. Get New Clients
Guest blogging can be a very powerful way to drum up new leads for your business. Since you’re typically going to be guest blogging for audiences that have overlap with your business, these people will be a great fit for your products and services.
Creating value-added guest blog posts will help to cement you as an authority, and provide value to your readers before they decide to start working with you.
As you can see, guest blogging can be incredibly valuable for your business. That value extends well beyond the SEO spectrum. If you’re looking to create a content strategy for your business, or improve what you already have, then reach out to our team today.
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