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How To Tell If Your Website’s Content Is Sinking Your Ship

content sinking your seo ship

Photo Credit: Antoine Hubert

There’s so much low-quality information out there on the web that by simply providing high quality information to your readers you’ll end up standing out from your competition. However, you may be in the boat where you believe you have strong content, but in reality your content is simply contributing to the noise.

In order to stand out in today’s crowded web you’ll need to have content that actively works to help you stand out. In this article we’re going to explore the warning signs you’ll need to be on the lookout for to see if your content is actually the weak point of your website.

1. No Interaction

I would title this element lack of social sharing, however there’s some truly amazing content out there that doesn’t get the social media recognition is deserves. In order to address this point effectively it makes sense to expand the definition.

Interaction with your content can be across any means, whether it’s reader emails, increased leads from your content, social shares, or reader comments. You’ll know when you’re writing something that people are actually reading, because they’ll tell you.

However, a lot of people simply read things and move on. Not needing to spend any extra time interacting through more social means.

If you’re getting crickets across every avenue when you publish something, then it might be time to change your strategy.

2. Focus On Robots Not Readers

If you’re still creating your content for the search engine robots instead of your real world readers, then you’re continuing to create content that people don’t want to read.

Face it, no one wants to read keyword stuffed copy that is almost nonsensical, because there are so many keywords stuff into every sentence. Sure, keywords are still important, but by solely focusing on keywords you could actually be damaging your SEO profile.

As search engines continue to evolve, they are trying to cater to their ideal customers, who are real people. It makes sense to go right to the source and plan for your future search engine rankings by writing directly for your human customers.

3. Nothing Original Or Useful

A lot of people on the internet are saying the same thing, using the same voice. You don’t have to be wild and crazy if it’s not you or your business. But, if your content is very bland and reminiscent of corporate-speak, then you’re not doing anyone any favors.

If you don’t think you’re very entertaining, then try and be useful. Teach your readers new things. Solve their problems. Offer advice for issues they haven’t faced yet.

Whenever you go out to create a piece of content set out with the intention of trying to entertain and educate your readers. Even though this may not happen every single time, it will if you try to do it enough.

Overall, taking the time to craft high quality content will have a very positive impact on your business into the future. Quality content should be the cornerstone of your SEO Jacksonville FL strategy.

If you want to get started with a content strategy today, then get in touch with C7 Creative, we’d be happy to answer any of your questions.

 

 

by Calvin Bryant
Digital Marketing Geek