Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company.
The companies that are going to succeed into the future will be the one’s with the most cohesive and powerful brands.
Below we dive into five different ways you can solidify your brand and better communicate this to your readers and visitors.
How you website looks and functions will either add or subtract from your credibility. In the old days of the internet you could get away with having a downright ugly website. But today, consumers are so web friendly it’s now a necessity to have a professional-quality website.
Luckily, there are platforms like WordPress which enable you to easily create a high-quality website. However, it can be beneficial to work with a website design team if you’re uncomfortable with the process.
They’ll be able to bring their years of expertise to the table, so even the small elements of your website truly shine.
Your core values are what your company and the way you do business rest upon.
Brands that are powerful are usually very good at communicating their values. The story of their company helps people to connect with them on a personal level, which also means they’re more likely to do business with you and stand by your side.
If you’re drawing a blank when it comes to defining your core values ask yourself the following questions:
Once you’ve narrowed down these core motivators and beliefs it can be effective to compile them into some sort of manifesto or presentation that you then share with your fans. This will help them connect with you on an entirely new level.
If your company is still in its infancy, yet you still want to come across as an authority, or want to build your authority quickly, then you can actually borrow authority from others.
One of the best ways to do this is through the power of interviews. By spending the time interviewing other influential figures in your niche and hosting those interviews on your site, you’ll start to build authority through association.
You can do this through video or Skype interviews, or even written interviews that you publish on your blog.
The quality of your content can actually speak for you. If you’re looking to establish yourself as one of the main players in your niche, then your content needs to reflect this.
One great way to do this is to create a series of extremely in-depth posts that tackle the biggest problems in your niche. This will go a long way towards establishing trust in the eyes of your visitors.
By consistently providing value to your fans you’ll find they come back time and time again.
There’s a common problem in branding, where business owners feel like not enough people know about their company. One of the best ways around this is to try the “be everywhere at once” strategy.
Essentially, this involves you locating all of the main areas your audience hangs out, then doing your best to be active on all of those places at the same time.
For instance, maybe you realize that the majority of your audience reads the same six or seven blogs. Your next course of action would be to guest post on all of those blogs and try to schedule those posts to go live at the same time.
This will present the aura of you effectively being everywhere at once, and people will begin to notice you.
You can extend this strategy out into multiple different areas depending upon where your audience hangs out online.
If you’re looking to take your brand to the next level online, then get in touch with our team today.