If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.

January 24, 2014

Reputation Management Jacksonville Part II

Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014

SEO Jacksonville More Calls. More Clicks

Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014

Reputation Management Jacksonville

We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014

What Is A Mobile Website Jacksonville?

If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013

Google Algorithm Updates

Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013

Jacksonville Inbound Marketing Resurgence

Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
mobile app phone

It’s A Mobile Revolution

With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
Reputation management Charlotte

Reputation Management – 5 Tips To Successfully Manage Your Online Reputation

When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
mobile app designers

Jacksonville Business Boost – 5 Ways To Integrate Mobile Apps Into Your Marketing Strategy

Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Jacksonville search engine optimization

5 SEO Trends To Improve Your Rankings In 2020

Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
mobile app design Jacksonville

7 Of The Most Common Mistakes To Avoid When Developing A Mobile App For Your Jacksonville Business

With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
Jacksonville marketing agency

Business Success – 3 Benefits Of Hiring A Jacksonville Marketing Agency

In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Jacksonville SEO

Local Jacksonville SEO – What is Local SEO and Why It Is Important For Your Business

Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
Website Design Jacksonville Florida-C7 Creative

How to Come Up With Even More Great Ideas for Your Blog

If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019

Building Jacksonville Brands With Smarter Branding

Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
why you need a mobile website

How to Create a Mobile Website That Google Loves

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
February 26, 2019
five ways to create locally relevant content

How to Create Content That Will Improve Your Local Rankings

Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
February 7, 2019

The Right Jacksonville Creative Agency Can Transform Your Brand

With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 show you how. 904.993.0301
February 3, 2019
digital marketing campaign data

How to More Effectively Track Your Digital Marketing Campaigns

The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
January 19, 2019
jacksonville small business marketing tips

7 Small Business Marketing Ideas You Can Use Today

There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide […]
October 27, 2017
digital marketing ideas

5 Creative Digital Marketing Hacks You Can Implement Today

As a local business owner, you know how valuable a rock-solid digital marketing strategy can be for your business. However, it can get difficult to maintain consistency over the long-run. Especially, when you run out of ideas to keep your campaigns moving forward. Below we offer five creative ideas you […]
October 6, 2017
jacksonville digital marketing channels

3 of the Most Viable Digital Marketing Channels for Your Small Business

As a small business, the strength of your digital marketing strategy can make or break your business. Spend too much time pursuing the wrong strategies and you won’t get the right results to actually help your business grow. We’ve seen this too many times to count. There are multiple methods […]
September 29, 2017
jacksonville website about page

How to Write a Better About Page

Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
July 19, 2017
getting local reviews

Why Local Reviews Are So Valuable

If you have a business that has a physical location, then you need to start taking local reviews seriously. The quality of your local reviews will help to build your reputation and help people decide whether or not they actually want to work with you. Local reviews are a huge […]
May 17, 2017
how to growth hack your website

7 Growth Hacks You Can Use to Grow Your Business

Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
March 17, 2017
referral marketing jacksonville

How Customer Referrals Can Help Power Your Business

Customer referrals are as good as gold. However, we’re surprised how many companies don’t take advantage of this. There’s no better salesperson than a satisfied customer. If you find yourself constantly having to drum up new leads for your business, then maybe it’s time to incorporate referrals into your marketing […]
February 17, 2017
increase traffic to your local business

5 Ways Your Local Business Can Generate More Traffic

5 Ways Your Local Business Can Generate More Traffic As a local business you need to have a digital marketing strategy that helps you get new leads. More and more customers are turning to the web to do their research, before they make a decision. Today, having a website is […]
January 13, 2017
improving online presence

How to Improve Your Online Presence

How to Improve Your Online Presence One of the keys to the growth of your business is going to be getting found online. However, it’s not as simple as it sounds. Of course, if you’re in a relatively small space it’s going to be much easier to get found. But, […]
December 9, 2016
new leads digital marketing jacksonville

5 Ways to Generate Leads for Your Business

Face it, if you want your business to not only survive, but thrive, you need to be constantly drumming up new leads. But, lead generation can be tough, especially if you don’t have a full-time marketer on your team. Still, you can generate leads without too much additional work. After […]
September 29, 2016
jacksonville fl branding

5 Ways You Can Improve Your Brand’s Image

Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
September 22, 2016
fix these blogging mistakes

Is Your Blog Making Any of These Avoidable Mistakes?

We all know you started a blog for your business to get more leads, traffic, to showcase your expertise, or for numerous other reasons. However, it’s all too easy to make mistakes with your blog that could be turning off your visitors, forever. Below we highlight five avoidable mistakes that […]
August 25, 2016
google quality guidelines

How Google’s Quality Guidelines Impact Your Business

Your website needs quality content if you want it to survive. It might sound a little dire, but it’s true. In the old days of reaching an audience on the internet, you could right very low-quality content and it would still sit high in the rankings. But, if you’re still […]
August 18, 2016
more traffic without ads

4 Ways to Get More Traffic to Your Site Without Advertising

Not all of us have a large advertising budget we can work with to help drive traffic to our sites. In some cases we might not have any advertising budget at all. But, don’t worry you can still maximize the amount of traffic coming back to your website without spending […]
July 14, 2016
pokemon go local business

Can Pokémon Go Help Your Small Business?

If you’ve spent any time at all outside recently, then you’ve probably come across a strange phenomenon. Everyone seems to be staring at their phones! A lot of us are probably buried in our phones on a daily basis, but even this seems a little extreme. Well, if you weren’t […]
July 8, 2016
digital marketing jacksonville fl

4 Marketing Activities You Can Focus On to Grow Your Business

As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
April 5, 2016
digital marketing jacksonville

Are You Prepared for these 2016 Digital Marketing Trends?

If you’re involved in the digital marketing space it’s important you have a pulse on what trends are going to continue to dominate the market well into the future. Without constantly looking forward it’s easy to get caught up focusing your energy on outdated strategies that aren’t actually moving your business […]
March 2, 2016
high converting landing page

How to Create a Landing Page That Actually Converts Cold Traffic

Trying to convert actual cold traffic into email subscribers can be incredibly difficult. Especially, if you’re just sending these leads to the homepage of your website. In order to increase your chances of turning the one-time visitors into email subscribers, you need to create a landing page that actually works. […]
February 17, 2016
jacksonville branding tips

Why A Solid Brand Can Improve Customer Retention

So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
February 10, 2016
jacksonville web marketing

7 Common Call-to-Action Mistakes That Are Hurting Your Conversions

You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action. A call-to-action is the one […]
January 20, 2016

4 Awesome Ways To Use Optin Forms To Grow Your Email List

When you’re implementing any number of digital marketing strategies to grow your business nothing is more effective than converting your traffic into email subscribers. Of course, building an email list won’t make sense for every single niche out there. But, it is an effective ways to create a more intimate […]
January 14, 2016
social media tips

5 Cool Ways To Grow Your Business Through Social Media

Just about every online business utilizes social media as a part of their digital marketing strategy. Some strategies work, but a lot either use outdated methods, or have no actual strategy at all. Creating a strong social media presence that’s actually beneficial to your business does take a lot of […]
January 7, 2016

Why You Need To Have A Multiple-Winged Digital Marketing Strategy

When it comes to digital marketing there are multiple strategies you’re going to need to employ in order to have an effective approach to the online space. It’s no longer enough to simply be in one space. You need to effectively be in multiple places at once. But, don’t let […]
December 22, 2015
company culture

The Importance Of Understanding And Defining Company Culture

Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
December 15, 2015
five online marketing strategies

5 Simple Online Marketing Strategies You Can Implement Today

Online marketing can be a confusing topic. Just reading a single blog post or book can leave you with hundreds of strategies to implement. With all of this information buzzing around your head it can be difficult to get started with an actionable plan. Sometimes you need a simple place […]
December 10, 2015
customer map process

Why Understanding The Customer Journey Is Crucial For Improving Your Marketing

Your customer’s journey is the process from initial first contact all the way up through the sale, and becoming a (hopefully) long-term customer. A deep understanding of this process enables you to market better to your customers and be more empathetic towards wherever they may be on your journey’s timeline. […]
November 30, 2015
customer feedback

5 Questions That Will Help You Refine Your Marketing

By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 27, 2015

5 Metrics Your Small Business Needs To Track

As a small business owner it’s important that you track the right data to help your company improve. But, there are so many metrics to track how can you choose the right ones? Keeping track of too much data will be overwhelming and won’t give you any useful information. Below […]
November 19, 2015
Keywords-Content-Marketing-Jacksonville, branding, digital marketing

How To Effectively Use Keywords In Your Marketing Strategy

Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
October 22, 2015
online marketing mistakes

5 Online Marketing Mistakes Your Business Is Probably Making

With the amount of information available online today it can be overwhelming to figure out the best place to start your online marketing strategy. There is all kinds of conflicting advice for small business owners. Worst of all, a lot of this advice hasn’t even been tested. In this post […]
September 24, 2015
copywriting conversions

How To Use A Simple Copywriting Formula To Boost Your Conversions

If your website receives a solid amount of traffic, but you aren’t seeing any of this traffic convert into new leads, then there could be a problem with your web copy. Your web copy should be one of the first elements you look to fix, when you have low conversion […]
September 10, 2015
5g disadvantages

The Downside Of 5G and Lightening Fast Internet Speeds

When it comes to 5G there’s a lot to look forward too. However, with any new technology there’s also going to be some downsides that come with. 5G is set to roll out towards the end of this decade, but as we learned earlier there are a few companies carrying […]
September 8, 2015
benefits of 5g

What 5G Means For Your Life and Business

Welcome to part three in our series diving into the revolutionary new technology of 5G. Now that you’re equipped with a more technical foundation of 5G, and the current advances taking place it’s time to dive into the benefits this technology is going to bring into your life. Fast internet […]
September 3, 2015
5g technologies

4G Hasn’t Finished Rolling Out, But 5G Is On The Way

Welcome to part two of our series on the new upcoming 5G technology. Currently, 5G is more of an idea than an actual technology as the standards haven’t been fully set. However, a lot of companies are pushing forward with these broad specifications to unleash the potentials of this new […]
September 1, 2015
the new 5g

What Is 5G and How Will It Change The World?

The race is on to develop 5G, which is the 5th generation mobile network. Although it’s an upgraded version of 3G and 4G it’s going to be a very different network from its predecessors. If you have no idea what we’re talking about, then keep reading. We’ve only gotten the […]
August 20, 2015

One Simple Strategy That Will Eliminate Inbox Clutter Forever

Digital clutter affects our lives in the same way physical clutter does. It leaves you feeling distracted, overwhelmed and overburdened. Physical clutter is an easier problem to tackle as you can see the clutter piling up in front of you. Digital clutter, including email inbox clutter affects our lives in […]
August 10, 2015
quality clients

Why Quality Is Better Than Quantity When It Comes To Your Clients

When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous. The ultimate goal of your business shouldn’t be to have […]
June 25, 2015
lead generation

Do You Make These 5 Common Lead Generation Mistakes?

If you utilize your website to source leads for your business, then your website must be optimized to collect email addresses of your visitors. A lot of people get a crucial part of this process wrong, and make mistakes along the road of increasing their email lists. Most beginners make […]
June 19, 2015
successful entrepreneur

5 Habits Of Highly Successful Entrepreneurs

If you’re a business owner it can be very helpful to study the habits of what’s made other people successful in the past. This will help you examine where you’re currently at and the steps you can take to be successful in the future. In this post we’re going to […]
June 15, 2015
website design jacksonville, jacksonville fl website design

5 Reasons To Start A Podcast Today

Podcasting is an emerging medium to connect with your market, and grow your brand. Podcasting is more established today than it was a few years ago, which makes it much easier to get started. Content marketing is a great way to grow your brand, and bring in new customers. Starting […]
June 12, 2015
lead generation jacksonville

3 Expert Lead Generation Tips To Increase Subscribers

Your website can be a very useful tool to bring in leads to your business. However, if your website isn’t optimized correctly you could have potential leads and customers slip through the cracks. Without taking the time to turn your website into a lead generation machine you’re not utilizing the […]
May 4, 2015

You’re Chasing The Wrong Metrics, And What To Do Instead

Vanity metrics make you feel good, but they don’t do a whole lot for the bottom-line of your business. Vanity metrics are things like total number of shares, or high traffic spikes. These metrics bring the illusion that you’re succeeding, but they don’t get down to the core of what […]
April 24, 2015
quality clients

Content Rules Of The Web You’re Probably Violating

A lot of companies start up a small blog just because they feel the pressure that they should. Instead of building out a robust content strategy that actually aligns with your business you begin creating content without an overarching strategy in mind. This is fine in the beginning. But, if […]
February 13, 2015

Top Organization Apps For Small Business Owners

Trying to stay organized is a hard goal for any business owner. You have too many tasks to complete and you only have so many hours in the day to do them. Luckily, there are a few tools you can use that will help you accomplish tasks in a more […]
February 5, 2015

How To Boost Your Product Sales With Better Product Images

Over half of the country has bought something from an eCommerce store in the past year alone. This trend also shows no signs of slowing. That means that if you want to increase your product sales in your eCommerce store you’ll need to optimize your product images. People tend to […]
January 22, 2015

Why You Need To Understand The Importance Of Inbound Marketing For Your Small Business

Inbound marketing is a powerful tool for your small business. When it comes to marketing there are two forms you’re probably aware of, inbound and outbound marketing. Each one is different, but inbound marketing has a slew of unique benefits that can help your business grow in new ways. In […]
January 16, 2015

Are Your Users Happy Users?

Happy website users are some of the best kind to have. Unfortunately, a lot of our websites aren’t geared towards making our users and visitors happy. They can have confusing layout, and a lack of general direction. They can make the user feel overwhelmed and have to guess about the […]
January 14, 2015

Are You Taking Your Customers On A Journey?

It’s very important to know the journey your customer is going to go on when they interact with you. Usually, there are multiple ways a customer can come into contact with your company, so there are going to be multiple journeys that a potential customer can take. By understanding these […]
January 12, 2015
quality clients

5 Storytelling Strategies To Create Blog Posts That Will Dazzle Your Readers

As humans we’re wired to tell and hear stories. We love good stories. By employing certain storytelling principles you’ll be on your way towards captivating readers with your business, instead of giving them the same old thing. You may think that you don’t know how to tell stories, or wrap […]
January 8, 2015
writing tips

How To Use The Power Of Online Surveys To Get Inside Your Customer’s Heads

Having a deep understanding of your customer will always be of benefit to your business. There are a variety of means to do this, however, one of the most effective we’ve seen is generating online surveys for your customers to answer honestly. The only other method we’ve seen that’s also […]
January 6, 2015
mobile app growth

Could Your Small Business Benefit From Marketing Automation?

At its core marketing automation is all about automating the lead generation and outreach part of your business, so you can focus on other areas. As a business owner time is something you can never seem to get enough of. Marketing automation may sound nice and easy, but the reality […]
November 28, 2014

How To Cultivate The Holy Grail Of Customer Loyalty

The backbone of your business should be built upon customer loyalty. However, finding loyal customers may not be as easy as you think. People tend to be loyal to certain business for a wide variety of reasons. It can be difficult to predict the real reason a person will stick […]
November 4, 2014

How To Set Effective Small Business Social Media Goals

Photo Credit: zen! via Compfight cc[/caption] Social media can be a powerful tool for your small business. However, if you have your sights set on the wrong target there’s a good chance you’re going to end up frustrated and overwhelmed. Social media can serve a variety of purposes depending on […]
October 1, 2014

7 Benefits Of Having An Effective SEO Strategy

The search term “Is SEO Dead?” sure gets a lot of search traffic. Obviously, a lot of people are wondering if the benefits of search engine optimization are still well worth the wait. SEO strategies probably change more frequently than any other element of the digital marketing arena. However, even […]
May 29, 2014
mobile app growth

How A Mobile App Can Help To Grow Your Business

The mobile app revolution is upon us, yet still the question remains. Are you on board? It can be overwhelming to even think about taking the time to come up with an idea, yet alone develop a mobile app. However, a mobile app can be a powerful addition to your […]
May 4, 2014
icons matter

Icons Matter Baby! Choose Wisely For Your Website Design Jacksonville

Website Design Jacksonville, here’s a few thoughts on one of my favorite design elements that many web designers in Jacksonville, just don’t get. I’ve always said, “Apple can say in an icon what Microsoft says in a paragraph.” Icons have been used for a long time in website design, however […]
April 28, 2014
logo design

Logo Design Jacksonville | 7 Most Common Mistakes

Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and […]
April 10, 2014

Your Biggest SEO Jacksonville Questions Answered

SEO Jacksonville can be a confusing topic, especially if you don’t know where to start. SEO can be very complex, especially as on outsider looking in. Luckily, search engine optimization professionals have been at it long enough, where they have an idea of what the ecosystem looks like. We’ve collected […]
February 25, 2014

The Branding Beat Sheet | Jacksonville

The C-Series for Small Business Branding Branding Jacksonville. There is a Hollywood script-writing formula that’s been producing a lot of hits lately. It’s called the Beat Sheet and it lays out what should happen in a movie and when. Producers, writers, and directors swear by it. Once you read one, […]
February 19, 2014

SEO Jacksonville | Google Algorithms A Visual History

Hey there SEO Jacksonville fans. Here’s a great infographic about Google Algorithm changes, a visual history from our buds at Hubspot and Moz Nothing keeps us on our toes when doing SEO Jacksonville then the ever changing Google Algorithms. Every industry is a bit different, but when the brass at […]