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DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA

If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.

January 24, 2014

Reputation Management Jacksonville Part II

Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014

SEO Jacksonville More Calls. More Clicks

Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014

Reputation Management Jacksonville

We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014

What Is A Mobile Website Jacksonville?

If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013

Google Algorithm Updates

Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013

Jacksonville Inbound Marketing Resurgence

Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
mobile app phone

It’s A Mobile Revolution

With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
October 21, 2019
Jacksonville SEO

Local Jacksonville SEO – What is Local SEO and Why It Is Important For Your Business

Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
Website Design Jacksonville Florida-C7 Creative

How to Come Up With Even More Great Ideas for Your Blog

If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019

Building Jacksonville Brands With Smarter Branding

Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
why you need a mobile website

How to Create a Mobile Website That Google Loves

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
March 12, 2019
how to market to your customers problems

How To Sell More By Focusing On Your Customer’s Problems

As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 26, 2019
five ways to create locally relevant content

How to Create Content That Will Improve Your Local Rankings

Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
February 11, 2019
improve content for more traffic

3 Ways to Improve Your Content to Increase Your Traffic Levels

If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
February 7, 2019

The Right Jacksonville Creative Agency Can Transform Your Brand

With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 Creative.com show you how. 904.993.0301
February 3, 2019
digital marketing campaign data

How to More Effectively Track Your Digital Marketing Campaigns

The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
February 7, 2019

The Right Jacksonville Creative Agency Can Transform Your Brand

With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 Creative.com show you how. 904.993.0301
January 19, 2019
jacksonville small business marketing tips

7 Small Business Marketing Ideas You Can Use Today

There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide […]
September 29, 2017
jacksonville website about page

How to Write a Better About Page

Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
September 29, 2016
jacksonville fl branding

5 Ways You Can Improve Your Brand’s Image

Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
April 5, 2016
digital marketing jacksonville

Are You Prepared for these 2016 Digital Marketing Trends?

If you’re involved in the digital marketing space it’s important you have a pulse on what trends are going to continue to dominate the market well into the future. Without constantly looking forward it’s easy to get caught up focusing your energy on outdated strategies that aren’t actually moving your business […]
March 9, 2016
building a jacksonville brand

How to Stay True to Your Company During a Rebrand

Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
February 17, 2016
jacksonville branding tips

Why A Solid Brand Can Improve Customer Retention

So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
December 22, 2015
company culture

The Importance Of Understanding And Defining Company Culture

Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
December 10, 2015
customer map process

Why Understanding The Customer Journey Is Crucial For Improving Your Marketing

Your customer’s journey is the process from initial first contact all the way up through the sale, and becoming a (hopefully) long-term customer. A deep understanding of this process enables you to market better to your customers and be more empathetic towards wherever they may be on your journey’s timeline. […]
November 30, 2015
customer feedback

5 Questions That Will Help You Refine Your Marketing

By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 10, 2015
jacksonville fl online marketing, jacksonville fl online marketing strategy

Why You Need To Work With An Online Marketing Company

As a small business owner you understand the power of utilizing your online platform to generate you new sales and referrals. However, sometimes there isn’t enough time to do the entire process yourself. After all, running a business takes a lot of work, and you often don’t have enough time […]
September 10, 2015
5g disadvantages

The Downside Of 5G and Lightening Fast Internet Speeds

When it comes to 5G there’s a lot to look forward too. However, with any new technology there’s also going to be some downsides that come with. 5G is set to roll out towards the end of this decade, but as we learned earlier there are a few companies carrying […]
September 8, 2015
benefits of 5g

What 5G Means For Your Life and Business

Welcome to part three in our series diving into the revolutionary new technology of 5G. Now that you’re equipped with a more technical foundation of 5G, and the current advances taking place it’s time to dive into the benefits this technology is going to bring into your life. Fast internet […]
September 3, 2015
5g technologies

4G Hasn’t Finished Rolling Out, But 5G Is On The Way

Welcome to part two of our series on the new upcoming 5G technology. Currently, 5G is more of an idea than an actual technology as the standards haven’t been fully set. However, a lot of companies are pushing forward with these broad specifications to unleash the potentials of this new […]
September 1, 2015
the new 5g

What Is 5G and How Will It Change The World?

The race is on to develop 5G, which is the 5th generation mobile network. Although it’s an upgraded version of 3G and 4G it’s going to be a very different network from its predecessors. If you have no idea what we’re talking about, then keep reading. We’ve only gotten the […]
August 20, 2015

One Simple Strategy That Will Eliminate Inbox Clutter Forever

Digital clutter affects our lives in the same way physical clutter does. It leaves you feeling distracted, overwhelmed and overburdened. Physical clutter is an easier problem to tackle as you can see the clutter piling up in front of you. Digital clutter, including email inbox clutter affects our lives in […]
August 10, 2015
quality clients

Why Quality Is Better Than Quantity When It Comes To Your Clients

When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous. The ultimate goal of your business shouldn’t be to have […]
July 13, 2015
landing page

How To Create A Better Landing Page

If you own a website then you should be using landing pages in order to increase your conversions and keep your user’s attention on your page. However, not all landing pages are the same. You need to spend time optimizing your landing page, as well as doing the necessary prep […]
June 19, 2015
successful entrepreneur

5 Habits Of Highly Successful Entrepreneurs

If you’re a business owner it can be very helpful to study the habits of what’s made other people successful in the past. This will help you examine where you’re currently at and the steps you can take to be successful in the future. In this post we’re going to […]
June 15, 2015
website design jacksonville, jacksonville fl website design

5 Reasons To Start A Podcast Today

Podcasting is an emerging medium to connect with your market, and grow your brand. Podcasting is more established today than it was a few years ago, which makes it much easier to get started. Content marketing is a great way to grow your brand, and bring in new customers. Starting […]
June 12, 2015
lead generation jacksonville

3 Expert Lead Generation Tips To Increase Subscribers

Your website can be a very useful tool to bring in leads to your business. However, if your website isn’t optimized correctly you could have potential leads and customers slip through the cracks. Without taking the time to turn your website into a lead generation machine you’re not utilizing the […]
May 26, 2015

Your Email Marketing Must Be Optimized For Mobile

There’s a good chance that most of your emails you send your customers are going to be opened on a mobile device. In fact, most people who receive emails that can’t be read easily on a mobile device will be deleted immediately. So, if you’ve been sending emails that your […]
May 18, 2015
seo jacksonville, jacksonville seo team, jacksonville fl search engine optimization

3 Writing Tips That Will Improve Your Website

Often, the writing on most web pages ends up being the weak link. If your copy, or content strategy is lacking your website won’t have the same impact it could have otherwise. Writing killer copy is an art form, but by following the steps below you’ll be on your way. […]
February 23, 2015
jacksonville fl online marketing, jacksonville fl online marketing strategy

How To Form A Human-To-Human Relationship

Sure, we all have clients and different kinds of people whom we work with. But, we often overlook a simple fact about all of these interactions. We’re dealing with people. A lot of people design their marketing systems and build their websites to deal with machines. At the core of […]
January 22, 2015

Why You Need To Understand The Importance Of Inbound Marketing For Your Small Business

Inbound marketing is a powerful tool for your small business. When it comes to marketing there are two forms you’re probably aware of, inbound and outbound marketing. Each one is different, but inbound marketing has a slew of unique benefits that can help your business grow in new ways. In […]
January 14, 2015

Are You Taking Your Customers On A Journey?

It’s very important to know the journey your customer is going to go on when they interact with you. Usually, there are multiple ways a customer can come into contact with your company, so there are going to be multiple journeys that a potential customer can take. By understanding these […]
January 12, 2015
quality clients

5 Storytelling Strategies To Create Blog Posts That Will Dazzle Your Readers

As humans we’re wired to tell and hear stories. We love good stories. By employing certain storytelling principles you’ll be on your way towards captivating readers with your business, instead of giving them the same old thing. You may think that you don’t know how to tell stories, or wrap […]
January 8, 2015
writing tips

How To Use The Power Of Online Surveys To Get Inside Your Customer’s Heads

Having a deep understanding of your customer will always be of benefit to your business. There are a variety of means to do this, however, one of the most effective we’ve seen is generating online surveys for your customers to answer honestly. The only other method we’ve seen that’s also […]
January 6, 2015
mobile app growth

Could Your Small Business Benefit From Marketing Automation?

At its core marketing automation is all about automating the lead generation and outreach part of your business, so you can focus on other areas. As a business owner time is something you can never seem to get enough of. Marketing automation may sound nice and easy, but the reality […]
November 28, 2014

How To Cultivate The Holy Grail Of Customer Loyalty

The backbone of your business should be built upon customer loyalty. However, finding loyal customers may not be as easy as you think. People tend to be loyal to certain business for a wide variety of reasons. It can be difficult to predict the real reason a person will stick […]
November 17, 2014
Mobile App Developers Jacksonville Florida

How To Build A Successful Content Marketing Strategy From The Ground Up

A lot of people have been asking us about the foundational work that goes on behind the scenes of an effective content marketing campaign. If you want to successfully use content marketing to grow your business both online and off there are a few steps you’re going to want to […]
August 5, 2014

Why Momentum Must Play A Role In Your Mobile App

When you’re developing a mobile app there are a few commonly overlooked areas that can greatly impede the overall success of your mobile. Momentum is one of these crucial areas. Some developers simply consider an app finished once it completes it’s function. However, if it isn’t geared towards the user […]
June 13, 2014

How To Successfully Launch A Mobile App

If you’re anything like me, then I’m sure you have great ideas for mobile apps on a daily basis. However, as I’m sure you’re well aware there’s a lot more that goes into a successful mobile app that extends well beyond a great idea. If you want your app to […]
May 29, 2014
mobile app growth

How A Mobile App Can Help To Grow Your Business

The mobile app revolution is upon us, yet still the question remains. Are you on board? It can be overwhelming to even think about taking the time to come up with an idea, yet alone develop a mobile app. However, a mobile app can be a powerful addition to your […]
May 19, 2014
conversions

The 7 Principles Of Conversion Centered Design

A few of us may ask, what’s the point of having a beautiful website if it doesn’t convert to customers. Some websites simply exist as virtual business cards, doing nothing but taking up space in the digital world. However, we believe a website can be much more than this. If […]
May 4, 2014
icons matter

Icons Matter Baby! Choose Wisely For Your Website Design Jacksonville

Website Design Jacksonville, here’s a few thoughts on one of my favorite design elements that many web designers in Jacksonville, just don’t get. I’ve always said, “Apple can say in an icon what Microsoft says in a paragraph.” Icons have been used for a long time in website design, however […]
April 28, 2014
logo design

Logo Design Jacksonville | 7 Most Common Mistakes

Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and […]
April 25, 2014
jacksonville fl online marketing, jacksonville fl online marketing strategy

The Basics Of Creating Shareable Content

Creating shareable content today is an art as much as it is a science. You’ll need to cultivate a unique blend of knowledge and intuition if you want to succeed at creating shareable content. At the end, sharing content is all about people. People will share amazing content, so this […]
April 10, 2014

Your Biggest SEO Jacksonville Questions Answered

SEO Jacksonville can be a confusing topic, especially if you don’t know where to start. SEO can be very complex, especially as on outsider looking in. Luckily, search engine optimization professionals have been at it long enough, where they have an idea of what the ecosystem looks like. We’ve collected […]
February 25, 2014

The Branding Beat Sheet | Jacksonville

The C-Series for Small Business Branding Branding Jacksonville. There is a Hollywood script-writing formula that’s been producing a lot of hits lately. It’s called the Beat Sheet and it lays out what should happen in a movie and when. Producers, writers, and directors swear by it. Once you read one, […]