DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 12, 2019
As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 7, 2019
With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 Creative.com show you how. 904.993.0301
September 29, 2017
Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
March 3, 2017
On most websites that about page doesn’t get more than a seconds thought. It’s deemed as a necessary page to have on your website, but rarely is it used to its full potential. Your about page can be an incredible way to establish rapport with your readers, and give them […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
September 1, 2016
We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts? Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t […]
July 8, 2016
As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
June 9, 2016
Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post? This doesn’t have to be a […]
March 9, 2016
Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
February 17, 2016
So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
December 22, 2015
Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
November 19, 2015
Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
October 26, 2015
Measuring the engagement levels of your audience is an incredibly important aspect of your content marketing strategy. Without tracking engagement levels you’ll have no way of knowing if what you’re doing is actually working. To refine your strategy you must measure certain metrics that will give you an in-depth understanding […]
August 10, 2015
When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous. The ultimate goal of your business shouldn’t be to have […]
August 4, 2015
Are you having trouble standing out in a sea of competition? Competition in a market can be a good thing. It means being are willing to buy what you’re selling, and there’s a slew of hungry customers to choose from. However, if you’re finding competition to fierce in your chosen […]
July 28, 2015
If you want to build your personal brand, then having a solid social media strategy can go a long way towards solidifying your brand. There are multiple reasons to build your personal brand. maybe you’re looking to start a business of your own, or you’re trying to build you own […]
June 17, 2015
When it comes to your business you need something that’s going to make you stand out from the crowd. There are more businesses that are in competition for attention than ever before. However, there is a way to make your business stand out without having to change your services and […]
May 12, 2015
Brand alignment means that you’ll have a consistent face across all of your digital accounts, including social media. Without having these platforms in alignment you’ll look inconsistent, and it can actually start to erode your trust in the eyes of your visitors. The type of content you’re going to be […]
May 4, 2015
Vanity metrics make you feel good, but they don’t do a whole lot for the bottom-line of your business. Vanity metrics are things like total number of shares, or high traffic spikes. These metrics bring the illusion that you’re succeeding, but they don’t get down to the core of what […]
April 15, 2015
A lot of times it’s easy to forget about your customers in your SEO efforts. When we’re wrapped up in conversation rates, rankings and other metrics it’s easy to forget there’s another human on the other side of the exchange. However, building customer loyalty and rewarding your long-term customers can […]
March 31, 2015
If you’re like most of us, then you have a smaller marketing budget than you originally hoped for. Of course, you’d love to have the budget of a large company like Apple, or Coca-Cola, but for most of us this is far from reality. Luckily, with a little creativity we […]
March 23, 2015
When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process. When web copy is poor you can tell. It doesn’t […]
February 23, 2015
Sure, we all have clients and different kinds of people whom we work with. But, we often overlook a simple fact about all of these interactions. We’re dealing with people. A lot of people design their marketing systems and build their websites to deal with machines. At the core of […]
February 11, 2015
Only brands that have meaning will survive in the long run. If your company exists solely for profit at the expense of your customers you’re going to have a hard time keeping your business running the long run. As the web becomes more crowded there will continue to be a […]
April 28, 2014
Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and […]
