As a business owner you get the most value from your blog when you product content on an ongoing basis. Even once is week is enough for some niches. Sadly, creating content always seemed to get pushed down to the bottom of list. When you aren’t seeing any instant results from your blog posts it can be easy to give up.
Below we highlight a few solutions to this common problem, and show you how you can easily create more content for your blog, so you can reap the results your business deserves.
Do you know why you’re creating all this content in the first place? And, because you feel like you should isn’t a compelling enough answer.
Maybe you’re trying to create a steady flow of leads for your business. Maybe, you want to become a leader in your space. Maybe, you’re doing it out of the goodness of your heart and want nothing more than to solve your customer’s problems in an underserved niche.
Whatever your reason make sure you define it and keep it at the top of your mind.
If you’re the person responsible for creating your blog’s content, then make sure you write as early on in the day as possible. Writing is a notoriously easy thing to put off. We recommend writing first thing in the morning if you schedule allows for it.
This allows you to build a habit around your writing process, and you won’t have to battle against procrastination. All of your writing for the day will be done before any other business-related tasks start to occupy your mind.
There’s nothing worse than staring at a blank word document. Watching your cursor blink, and trying to figure out what you’re going to write for the day. Planning is one of the most effective ways to handle writer’s block.
It’s a good idea to keep a running tab of ideas you’re going to write about. This can be a list of potential topics, articles you’ve found interested, interviews and quotes you’d like to include. Think of these as seeds you’re going to draw from to create consistent content.
Keeping a content calendar is also effective. At the beginning of every month you’ll sit down and map out every blog post you’re going to write, and the steps you’ll need to take to produce each blog.
Does your content make you want to doze off?
If your own writing bores you, then it’s definitely going to bore your readers. Inject some vibrancy and life into your content. Write about something you care about. Take a stand against the status quo of your industry. Provide a unique take on a current news issue.
Whatever it is, just make sure that you’re interested. If you’re interested in what you’re writing it’ll be that much easier to convert this excitement back to your readers.
If you’ve absolutely hit a wall with your content creation efforts, yet still want to maintain a regular blog, then you should try outsourcing. By outsourcing your content you’ll have a steady stream of content generated for your blog without any additional effort on your part.
Just make sure you’re choosing a company that has a proven track record and can create high-quality content that matches your own unique voice a business owner.
If you’re looking for a team to help you excel with your content creation efforts, then reach out to our marketing team today. We have experience creating compelling content strategies for a variety of businesses across the Jacksonville area.