Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post?
This doesn’t have to be a pipe dream. It can actually become reality. However, it will take a lot of consistent and dedicated effort. Below we illuminate how you can position yourself as an authority in your niche through your content strategy.
Let’s jump in!
1. Always Be Teaching
To become an authority you need to know a lot about you space. This means that you’ll need to make education a priority in your life from the beginning until the end of your career. Becoming an expert isn’t something that happens by random chance, it’s something you can take into your own hands.
However, learning without application isn’t doing anyone any good. Make sure you’re actively applying what you’re learning, so you have tangible things to teach people. Simply reading a ton of books and regurgitating that wisdom as your own won’t help to get people results and establish yourself as a household name.
Beyond staying up to date on the latest industry practices through reading blog posts, magazines, online courses, webinars, and listening to other experts, you need to be networking with the same people in your space. When you’re mentioned by other industry experts you automatically become associated with these big name people.
This will help to build trust, and your readers will know you too can be trusted. Consistently put yourself and what you know out there through your blog and other online mediums. All this knowledge won’t do you any good if you’re not sharing it with the world.
2. Publish Consistently
Being consistent is one of the tried and true ways to brand yourself as an expert. When people see your name start to pop up all over the place, they’ll start to value you more highly. The process is similar to what large brands like Coke and RedBull do. They’ve essentially become media giants, where they sponsor and host a lot of different activities, just to get their logo out there.
Over time, this association becomes very strong, and you begin to think of their brand as being more trustworthy.
If you’re looking to build authority fast, then you should focus on a smaller market. You might initially believe this will be limiting, but you’ll be surprised at how quickly you can build authority. It’s much easier to become known as a residential solar energy marketing expert, than it is to become a renewable energy expert. Start small and you can expand with time once you become known in a certain niche.
The authority you develop will then translate over into other spaces and be a boost to your business.
Once you start the marketing and content creation train, then you need to keep it going. Create a regular posting and promotion schedule and stick to it until you reach your goals.
3. Innovate and Think Differently
Industry experts become experts by thinking differently and continuing to advance the field. They don’t get there by continuing to follow the same tried and true methods of decades past. You need to be consistently looking towards the future, if you want to build a name for yourself and your company that lasts.
Think about common problems that people in your industry are facing and see if you can come up with a creative solution to the problem at hand. If you’re always trying to find better ways to do business, it’s only natural that you’ll become a leader in your space.
Building authority isn’t something that happens overnight. It’s a long-term focused effort that’s going to get you the results you desire. Hopefully, the tips above will help you get there. If you’re interested in a customized content strategy that’ll help you stand out in a crowded niche, then reach out to our team today.