Have you been wondering why content marketing seems to be the magic bullet for some companies, but it barely even pays for itself when you do it? In order to have a successful content marketing campaign you need to align your content creation efforts with your business goals.
Creating great content, but not actively promoting that content will do nothing more than have it sit unread on your blog. To make content work for your business you need an actionable strategy, in addition to, writing stellar content.
Below we highlight five attainable content marketing goals that you’d be smart to orient your current efforts towards.
1. Eliminate Pain Points and Buyer Resistance
Do you know what pain points your product or service sets out to solve? Great businesses thrive on solving hard problems, but do you know what problems you’re actually solving.
Your content marketing strategy should be based around listening to your customers and then creating content that actively seeks to remedy those pains. By understanding your customer’s problems on a deeper level you can further develop your marketing and content efforts.
A lot of times you’ll be able to mine for additional pain points via customer emails and blog comments.
2. Build Audience and Prospect Trust
Building trust is one of the most obvious goals and benefits of regular content marketing efforts. By creating stellar content that actually helps your audience they’ll learn they can trust you over time.
This trust translates into having less resistance when it comes to purchasing your services and products. A lack of trust can be a big detriment to your conversions, so by blogging regularly you’ll be able to overcome this initial hurdle to doing business with you.
3. Increase Loyalty and Repeat Business
Repeat customers are the holy grail of doing business online. But, how exactly to you cultivate a following of loyal customers? One of the best ways to do this is to consistently create a better experience for the users who have bought for you in the past.
By consistently creating great content for your readers they’ll reward you for it over time by purchasing from you time and time again.
4. Test Out New Business Ideas
Your blog can be a great place to test out potential product and service offerings before you invest a lot of time into developing them. By fleshing out these ideas in your content you can see how your audience reacts.
Getting this feedback early on will help you decide if the changes you’re thinking about implementing are actually going to hit the mark. This means no more wasted time spent pursuing business directions that aren’t going to pan out.
5. Showcase Your Product Benefits
You can only illustrate the benefits of your products and services so much on a sales or product page. However, you can also use your blog and content marketing efforts to further showcase the benefits of working with you.
By having a blog with an educational nature you can solve your readers problems before they even begin working with you. If you’re already helping them with your free material this makes your paid material and offerings seem that much more valuable.
Use your content to show off the benefits of working with you. It’s not enough to simply tell them that certain benefits exist.
As an added benefit, your content marketing goals should also help you rise in the search engines. Continue to create content your readers love and the search engine rankings will follow.
Are you interested in developing a content strategy that gets you the results you’re looking for? Then get in touch with our creative team today.