When you have a website I’m sure you know that you need to be adding content to is on a regular basis, usually, in the form of blog posts. For some people writing is easy, but for others it’s nothing more than a chore. Luckily, there are a few tips that can improve your ability to create content and make it more enjoyable for your readers.
Below we’re going to focus on simple tactics you can use to improve your content, as well as the different styles you can use to get your message across.
If you want to improve your content there are a few web writing rules that will make your content easier to read, more actionable, and useful to your readers.
Blog posts have specific formats that are in line with reader expectations. Think of it as a simple outline you can follow to ensure all of your posts have a familiar structure.
A usual blog post structure includes an enticing headline, an intro where you state your purpose and takeaway for the post, an easy to follow middle that’s broken up with headlines, bullets and numbers, and a conclusion that includes a call-to-action.
Every post your write should have a specific goal and takeaway for your reader. Without this purpose stated upfront you could end up with a cluttered and rambling post that ends up providing no value to your readers.
Have a focus for each post and stick to it.
People read things on the web in a different manner than they do when reading a book. First, people scan the post to pick up the general format and takeaways, then they go back and dive into the content.
For this reason you need to simplify your post and make it easy to scan. This is why you should include elements like bullets, headlines and lists.
If writing isn’t you thing there are still other means of creating content for your website that can be valuable to your readers.
Often, you can record a simple one-minute video that will touch on the same points as a 1,000 word post. Since Google owns YouTube videos will often outrank blog posts that are competing for the same keyword phrase.
You can record how-to videos, tutorials, product walk-throughs, and videos that show the inner workings of your company.
Podcasting is a great way to share your ideas, as well as a way connect with influencers in your niche. However, once you start your podcast you need to make sure you’re going to stick with it for a long time.
This is the only way to establish a readership and consistently provide value to your friends and followers.
You can always consider outsourcing your content creation, to another team or an individual. If writing isn’t your thing there’s no reason to force it and make yourself miserable. You might even be able to find writers who specialize in writing for your specific niche, which will guarantee you unique and high-quality content.