When you’re creating content for your business you want to ensure you get the most traction possible. There’s no point in creating content that doesn’t support your business, or delight your readers.
However, a lot of business owners aren’t sure about what kind of content they should be creating. So, instead of focusing on the right kind of content they create content that doesn’t do much to support their larger goals.
Below we profile three different ways to create content that will help to get your site traffic, social media shares, and attention.
Let’s get to it.
Roundup posts are a way for you to highlight other big blogs and site in your space. Usually, these posts will have titles like ’57 Yoga Blogs You Have to Know About’. Then, these posts feature a list with a small blurb of the top sites in your niche.
These can help to garner a large volume of social media shares as people love to share things that they’re featured in. This will help to get your site in front of their audiences, which will probably have some significant overlap.
The way you choose the top blogs is up to you, whether it’s based upon sites that get the most traffic, or ones that you think are hidden gems. When it comes to a roundup post, the bigger the better.
Yes, these will take more time to put together, but your efforts will be well worth it.
Once you’ve created the post you simply have to email every expert you mentioned and let them know you featured them.
People love to get mentions online. If you’re looking for a popular blogger, or website, to share your post, then a great way to do this is to link out to them. Then, once your post is published simply send them an email telling them you mentioned them in your latest post.
However, we’re going to take this one step further. Instead of a simple hyperlink we’re going to compile all of the best links on a given resource, and break them down by topics.
For example, let’s say we’re writing a post for people who are just getting started with personal finance. We’d make an outline for everything we’d want to cover, break it up into sections, then find the best content out there that covers each to those sections.
The more people you can feature the better. Then, create your post that’s really just an easy-to-digest list that features all kinds of stellar pieces of content.
Face it, a lot of list posts are flat and don’t offer much. A lot of people shy away from this style of post, because they don’t think that it offers that much value. However, a list post is nothing more than a headline format and post structure.
Instead of having just a sentence of two for each numbered item consider going into extreme detail about how to execute everything on your list.
For example, you could include bullet points, videos, custom images, infographics, basically anything that will cover the topic in full detail.
List posts have the benefit of being easier to read, plus they tend to get shared on a much more frequent basis, compared to other post formats.
If you’re looking to transform your existing content strategy, then reach out to our team today.
Image via Madi Maeder