Creating shareable content today is an art as much as it is a science. You’ll need to cultivate a unique blend of knowledge and intuition if you want to succeed at creating shareable content. At the end, sharing content is all about people. People will share amazing content, so this should always be your goal.
In this article our goal is to outline the basics of creating shareable content that will help to grow your business. Creating shareable content doesn’t have to be a mystery anymore.
The difference in content today is the shift in promotion. Half of your time you should spend creating content, while the other half should be focused upon how you’re trying to spread the content.
1. Show that you care
All content and sharing begins with showing your fans and followers that you care. The key here is to listen to your customers and pay attention to what they’re saying. Your goal should be to start a conversation, instead of simply selling your services.
Recognize what your followers care about, and deliver content that will add value to their life. Aside from creating content your readers will love, you should inject your personality into your writing, so your readers can connect with you.
2. Get into their emotions
The reason people use social media is to attempt to express who they are. The real reason that people share things, is because it helps to build their image and a part of them resonates with your content or your brand. It helps to communicate to the world, something about them.
Use your knowledge of your customers to create content that induces emotions within your customer base, that will encourage them to share your content more frequently.
3. Turn things around quickly
By keeping track of what’s currently going on, you can capitalize on events that are currently happening. By having timely posts people are more likely to share, because the content is relevant. It also helps your readers to feel like they’re connecting to the person behind the business.
4. Provide entertainment
We’re more likely to remember things that provided us with entertainment. This can be anything, from shocking, to funny. Basically, anything that induces a strong emotional response from your readers. It’s the emotion that creates the memory, not simply, the facts within your content.
5. Trigger nostalgia
People also use social media to share things from their past. Things that they’re nostalgic about and had brought them feelings of joy at some point. If you can create content that taps into something that your customers miss it can create a strong emotional response.
6. Let passion shine through
By showing that you care people are more likely to get behind you. Write content that shows how much you care and how much you love your cause. You can do this in a number of ways. However, a great way is to illustrate the ways that your company gives back, and is making a positive splash in the world.
7. Think about others
Overall, people share things that enhance their image, or induces a strong emotional response. People are more likely to share content that makes them look good. By creating content that will make your readers look good by sharing, you’ll increase your chances of creating wildly shareable content.
I hope this article will help you to create content that your readers will love to share and will increase your customer engagement. Even if your content entices viewers to share, you’ll still want a design that makes sharing easy. Get in touch with our website design Jacksonville team today, to craft a design that makes people want to share.
