If you’ve spent any time reading online, then I’m sure you’ve stumbled across a list post or two. They are extremely popular, and tend to get a lot of shares. Numbers are easier for us to track and remember and for that reason list posts tend to be very popular across most major websites.
Below you’ll find a few of our best tips for creating an awesome list post that your readers will love.
Most good blog posts exist to solve a problem for the reader. List posts are no different. Lists posts are simply a numbered solution to the problem you’re solving for your audience.
Come up with a list of common problems that your audience has and see if you can bundle them into a nice list that’s easy to digest.
No one is going to red your writing if you bore them to death.
There are several ways to keep people interested, but the best way to to solve their needs in an entertaining way. Pure information can be cold. But, if you inject emotion or a personal anecdote into your post then you’ll keep your reader on the page.
Each piece of content you create should exist to support your business. Traffic an be addicting, but the true goals of your content are usually much more long-term in nature.
Your content needs to educate your viewers, bring in new prospects, and give them support until they’re ready to purchase your product or service. Make sure your list post fits into this existing framework.
When people read something on the web, they usually scan before anything else. However, beyond the numbered list you’ll also want to make it easy to scan by incorporating different styles of text, as well as, paragraph breaks.
If your content is easy to scan you’ll increase the likelihood a reader will jump headfirst into your content after they’ve taken a quick look.
Sometimes list posts come out of thin air. But, other times they can be made from a pre-existing post. Don’t be afraid to adapt a post you’ve already written into a list post.
Usually, all it takes is a little re-arranging to have a workable list post.
I hope the above steps will help you create a list post that’s extremely useful to your core audience. If you need help crafting a content strategy that actually works, then reach out to our Jacksonville Content Marketing team today.