When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process.
When web copy is poor you can tell. It doesn’t create any emotion, it isn’t purposeful, and doesn’t inspire the user to make any kind of decision. Unfortunately, good web copy isn’t taken as seriously as it needs to be, and as a result your website may lose some of its effectiveness.
In this post we’re going to showcase a few different copywriting tips that will help to transform your web copy from ordinary to inspiring.
Your copy needs to be geared towards the user. This means you’ll want to use the word ‘you’ instead of ‘we’. When talking about your services and offerings see if you can frame it towards the benefits your users are going to receive, versus what you’re offering.
Cut any excessive or wordy sentences and get down to the core of what you’re trying to say. When you’re trying to sell or persuade someone every word matters.
Also, make sure your web copy is conversational and easy to read. Stray far from confusing words, or words you wouldn’t normally use during a conversation.
There’s no point in spending all this time on your web copy if you’re going to leave your readers high and dry once they get to the end of it. You call-to-action needs to be clear and convincing if you want your readers to actually move forward.
This step is worth spending extra time tweaking and testing until you get it right.
Your page headline must be very enticing and capture the core problem you’re trying to solve for your reader. Going further down the page you’ll want to break up the rest of your copy with subheadings. This increases readability.
This will make the rest of the text less overwhelming and allow your reader to focus on the content.
It’s well known within the copywriting space that you rarely get anything right the first time. As a result testing has become a very important tool, so you can tighten your copy and make it more purposeful.
You can do this yourself through split testing different elements, words, and phrases on your website.
Overall, the more effort you put into your copy the better it’s going to turn out in the long run. If you’re looking for a team to help improve your copy, or your Jacksonville website, then reach out today.
by Calvin Bryant
Digital Marketing Geek