A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them together, so they can both increase the other’s effectiveness.
In this post we’re going to highlight why your content marketing and SEO struggles should work together, and how you can bridge the gap if they aren’t currently helping each other out.
There Is Tremendous Overlap Between The Two
Some experts think that content marketing is meant to replace SEO, however, the two have so many similarities it’s impossible to focus on one without benefitting the other.
Below you’ll find the most common elements between both content marketing and SEO that have similar end goals in mind. SEO tends to set requirements and content marketing fulfills them – keep reading to better understand the areas of overlap.
1. Content Marketing Delivers Content
In order to have effective SEO you need a continuous stream of content. Having content is absolutely necessary for great SEO, and content marketing generates great content for you. What makes up content marketing is absolutely needed for successful SEO.
2. Keyword Usage Works Together
Keywords are a staple of good SEO. Finding them, implementing them, and tracking your rankings. But, how do you apply keywords? The best way to utilize these keywords and rank higher for them is through creating epic content that includes those very keywords.
Content marketing consists of high-quality content that’s written for humans, yet includes certain keywords you’re trying to rank for.
3. Content Marketing Attracts Backlinks
To increase your rankings in the search engines you’re going to need high-quality backlinks. One of the best ways to attract high-quality backlinks is to create incredible content that other websites are going to rank for.
This is a long-term strategy, but it’s absolutely crucial to success in both fields.
4. Fresh Content Is A Necessity
Google loves fresh content. By supplying your website with a steady stream of fresh content you’ll see your rankings start to grow. Since Google tends to value fresher content you’ll build up more authority over time, which enables you to rank much more easily for new keywords.
If you have an effective content marketing strategy, then you’ll be having a consistent output of content, which will enable you to achieve your SEO goals.
If you’re interested in implementing an effective Jacksonville SEO strategy or content marketing strategy, then reach out to our creative team today.