Content marketing is an overarching word that refers to any written content about your business. There are a lot of moving pieces to get right, and it can be difficult to see if you’re moving in the right direction.
In this post we’re going to dive into five good goals to set your content marketing sights on. Think of these more like guideposts, rather than quantifiable metrics.
1. Growing Your Search Engine Prowess
We list this as number one, but writing for the search engines alone probably shouldn’t be your number one goal. Your goal should be to focus on your readers. When your readers find something you write valuable, then this value will translate to the search engines.
Think about it, search engines are going to be on the lookout for content that’s valuable to their users, who are real people. Appeal to real people and you appeal to the search engines.
2. Increased Audience Trust
When you create valuable and interesting content your audience will start to trust you more. Your content will show your audience that you’re very knowledgable about your topic. They can also get a sense of the kind of person you are, and can see what it’s going to be like if they decide to work with you.
Trust will help to build rapport, which can lead to more people buying what you have to offer. Build trust, build relationships, and watch your business grow.
3. Generation Of New Leads
Your content must be incredibly compelling if you want to attract new leads. No matter what kind of business you run, you’ll need a stream of new leads to stay in business.
Your content should do the job of attracting these new leads. By creating content that helps your business stand out you’ll be on your way towards a steady flow of new clients.
4. Testing New Business Ideas
Your blog can be a great place to test potential business ideas before you give them the green light. By putting your new ideas into your content for your readers to engage with you’ll be able to see how they react.
This will help you develop consistently good ideas. Instead, of spending too much time developing a product or service that people don’t want, or need.
5. Deepening Loyalty With Current Customers and Clients
Your content should also exist to please your existing customers. This will give them a reason to come back and buy from you time and time again. By making sure your current customers are satisfied you’ll also see your referrals start to increase, which is a very solid source of new leads.
This will also improve the level of communication you have with existing customers, which can help to improve your products, services, and relationships.