If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content.
Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you want. Whether you’re creating the wrong kind of content, or aren’t promoting it right, changing your content strategy to actually get you results is totally achievable.
Below we look at three different ways you can improve your content to get your site more traffic.
1. All of Your Content Is the Same
If you’re treating your blog like a personal journal and simply creating content by typing out what you feel like that day, then your content won’t be getting you any results.
Your content needs a strategy behind the madness.
You need to be creating different kinds of content for specific purposes. For example, list posts tend to perform much better on social media than other kinds of content. Or, if you’re creating content to attract backlinks, then you need to see what’s ranking and create content that’s even better.
Maybe short videos will do well in your niche? Or maybe you need to add more images to your content?
Don’t be afraid to experiment with different styles of content until you land on something that your audience loves consuming.
To better diagnose audience needs you can visit a site like Quora to see what kinds of questions are being asked by people in your space.
2. You’re Not Making Your Content Buzz-worthy
Regardless of the type of content, you’re creating your headline and description need to be click-worthy. Think about it, whether it’s in the search results, or on social media your content needs to stand out.
Instead of blending in with the rest your content needs to grab your readers attention and actually get them to click. Yes, the quality of your content needs to back up your headline as well.
Unsure where to start? Try these five easy steps below:
- Spend some time doing keyword research to find keywords and topics your audience is already interested in.
- Use the tool Buzzsumo to find popular topics your competitors have written about.
- With your topics in mind create a list of potential posts you can write.
- Spend time brainstorming compelling headlines, if you’re unsure where to start then check out this post.
- Make it easy for readers to share your content by adding social sharing bars and other plugins to your site.
By implementing the above you’ll ensure you’re writing about what your audience actually cares about (more on this below), that your headlines are click-worthy, and that it’s easy for your audience to actually share your work.
3. You’re Not Speaking to Direct Needs
There are ways you can actually discover what topics your audience wants you to write about. There’s no point reinventing the wheel if you don’t have too. Even if you’re creating high-quality informative posts, they’re not doing you any good if your audience isn’t reading them.
Once your audience is large enough you can expand your breadth of topics in time, but when you’re starting out it’s a good idea to target topics that are already popular in your space.
One of the best ways to do this is with some old-fashioned keyword research. This post will help you get started. With your keywords in hand, it’s time to start plugging them into Google.
Now, analyze the top search results for your chosen keywords. How long are their posts? Do they address any additional topics? How can you make your content better than what’s ranking currently?
Next, you’ll want to take your competitor’s URLs and plug them into a tool called Buzzsumo. This will show you the most popular posts on their site. Look at these posts and analyze them like you did to the search results above.
Finally, you’ll want to take your competitor’s URL and put it into a tool called SEMRush. This will give you a list of keywords that are sending them the most traffic. Type in those keywords to Google and analyze their content that’s ranking for those keywords as well.
By now you should have a list of topics and a solid idea of the quality of content that’s attracting shares and backlinks in your space.
Now, it’s time to either upgrade your existing content or add new posts the queue with all of the above information in mind.
Hopefully, the tips above will help you fix your lackluster content strategy and start creating content that gets your site traffic.
If you’re interested in a full-fledged content makeover that’ll get you results, then reach out to our Jacksonville team today.
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