One of the keys to the growth of your business is going to be getting found online (Online Presence). However, it’s not as simple as it sounds. Of course, if you’re in a relatively small space it’s going to be much easier to get found.
But, even if you feel like your market is saturated there are a lot of ways you can still ensure your target audience finds your website.
Below we offer five ways you can ensure your website is in the right place and is likely to be discovered by your ideal customer base.
1. Uncovering the Right Keywords
A lot of business owners treat keyword research as nothing more than guesswork. Instead of using hard data to uncover what you should actually be focusing on, they make guesses as to what their customers might be searching for.
The right keywords will be ones that your customer base actually searches for, and that you can actually rank for. There’s no point in spending all of your efforts going after extremely competitive keywords, if they aren’t going to mean anything for your business.
2. Always Plan Your Content
When you’re running a business it’s easy for your content strategy to get pushed to the wayside. If it’s not scheduled, then it won’t get done. It’s as simple as that.
Once you’ve uncovered which keywords you’d like your site to rank for, then it’s time to map out a content strategy to build pieces of content around those keywords. Come up with a content calendar that has specific blog post targeting certain keywords.
Then create that content on a consistent basis.
3. Have an Offsite Strategy Too
Your onsite content is only part of the rankings and Online Presence equation. You also need a promotion strategy to increase the traffic and rankings for those posts as well.
You need to have a social media strategy that revolves around you sharing your content and creating conversations within your community. If your content is valuable, then it will get shared more.
However, beyond social media you need to devise a plan for getting your content in front of the right people. Usually, this comes down to emailing relevant people and letting them know what your content actually exists. For this stage it’s important to target influencers in your space, and people who have previously shared similar kinds of content.
4. Focus on High-Level Relationships
In tune with the point above the relationships you build with other key players in your niche will either make or break the success of your business. Partnering with other businesses can give you countless ways to improve the quality of your brand while getting your business in front of other relevant buyers.
For instance, you could create a guest blog for another large site in your space. This will provide you with a quality relevant backlink, and get your business in front of their audience. You could even offer an interview on their site, or vice a versa.
Think about different ways you can provide value to other blogs, businesses, and websites in your space.
5. Highlight Customer Successes
One of the best ways to actually connect with your customers is with Online Presence to move beyond facts and figures and start connecting with them on an emotional level. You probably already have your own version of a buyer persona.
But, what about a living, breathing, actual person? If you have a past customer that you know fits your ideal customer persona pretty well, then consider showcasing their story.
You can either create a case study that illustrates their story, or you can extrapolate their story based upon the results you achieved for them.
If you want to make 2017 the best year for your business yet, then reach out to our marketing team today.