Most of us are literally drowning in content. We have Facebook, Twitter, blogs, television, radio. A endless stream of content to consume, think about, enjoy and share. Just as you like to consume content across a variety of different mediums, so does your audience.
When you only focus on one style of content for your content marketing strategy you miss out on potential avenues your audience might enjoy even more. In this post we’re going to explore how you can better choose the right content platform for your business needs.
Like most things choosing the right platform depends on your audience and knowing them at a deep level. Without this knowledge it will be nearly impossible to determine what your visitor is looking for. If you haven’t set aside the time to dive into your customer’s deep desires and needs, then do this now. This post can help.
Do you know how you customer spends time on the web? What style of content do they prefer to consume? What kind of device do they spend the most of their time on? Is there a time of day when they’re more active on social media?
Figure out where you customer is spending their time. Do they read blogs? Watch videos on YouTube? Browse Facebook during the morning hours?
The deeper understanding you can have the more impact your content will have.
Chances are you have certain styles of content ready to go. This could be high quality images, in-depth blogs posts that can be broken down into status updates, interviews that can be turned into podcast episodes.
Take some time to examine your content archives to see what kind of content you currently have at your disposal and can repurpose into a form that your visitors are going to enjoy.
A content campaign that produces results depends upon quality at all costs. Sometimes it feels like you need to be in every place at once. However, if you’re churning out low quality content your efforts aren’t going to amount to much.
In order to benefit the most you need to only publish things that are very high quality.
It’s also helpful to stick with a consistent content schedule. This will help your content become a habit with your users, they’ll start to look out for your updates, videos, or blog posts.
Lastly, be creative. Often, you can repurpose a blog post into a recorded video, a series of status updates, a slideshow and much more.
If you’re looking for a high-quality content strategy to help your business get leverage, then get in touch with C7 Creative today.
by Calvin Bryant
Digital Marketing Geek