You probably started blogging, because you knew it could be beneficial for your business and bottom-line. Business who blog consistently attract more customers than those who don’t, but you’re probably looking for ways you can turn up conversions a notch.
However, just because you’re getting more traffic to your blog, this doesn’t necessarily mean you’re going to be multiplying your business. Unless, you’ve actually spent time optimizing your blog content to grow reader trust, and nudge them towards buying something from you.
Below we show you a few different ways you can optimize your blog to turn it into a conversion generating machine.
You can use your blog to host incredible coupon deals that your readers can’t get anywhere else. This will give your readers a reasons to consistently check in with your blog.
Even if you haven’t posted a coupon or discount in a while, the thought of receiving a discount could be reason enough for readers to come back to your blog time and time again.
One great way to gain a lot of eyeballs to your blog who are hungry to buy is to create a giveaway, where you’ll source products from multiple different website owners in your space, and offer them together as a bundled package.
Whenever you talk about your services and products people are naturally going to be skeptical. So, why don’t you use your past customers to speak for you instead?
One blogger that does this well is Neil Patel. Take a look at the sidebar of this post and you’ll see what we mean. When reading one of his blog posts, you’ll be greeted by aesthetically pleasing testimonials that take you to a landing page.
However, testimonials don’t always have to link out to your products. Instead, they can be used as stories that your customers can relate to.
Every post you write should have a call-to-action that encourages your readers to take a certain course of action. This will help to narrow in the focus of each post you create and help readers get used to taking action when reading your blog.
Some common calls-to-action include:
Ultimately, the goal of your call-to-action should be to get your user started on some kind of sales funnel.
When you’re blogging make sure you’re not being overly promotional. Sure, you want to convert your readers into customers, but your readers should never feel like you’re constantly trying to push your products on them.
For instance, some of the best educational content can actually be pre-sales content. You can do this by illuminating a pain point or a problem your readers are currently experiencing, then show them how to solve that problem. Then, you could briefly mention how your product or service can help to simplify this process time and time again.
Gary Vaynerchuk drops some great wisdom on always leading with value, “your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
We hope the tips above will help you to get the most out of your blog. If you have any questions about your current content marketing strategy, or want to take your content strategy to new heights, then reach out to our creative team today.