Keyword research is usually only thought of as being important in relation to your SEO efforts. However, the content you create needs to be in alignment with your search engine optimization strategy, if you actually want your website to rank.
Like we mentioned before, your SEO efforts and content strategy need to work together.
By doing stellar keyword research you’ll be able to uncover the exact things your audience wants you to write about, untapped niches that can increase your traffic, and much more.
The keywords you choose will help you to create relevant content that your readers will love. Below we outline a process you can follow that’ll help you uncover keywords you can base your content strategy around.
You can come up with your initial list of seed keywords with nothing more than pen and paper. Set aside some time to think about the keywords and phrases that your readers are typing into Google in order to find your company, or the services you offer.
You can even write down keywords that you know you want to rank for. Think outside of the box with your initial list, as we’ll be validating these keywords later on. The more seed keywords you have to work with the better your chances of tapping into a new subsection of your market, or finding new creative ways to serve your audience.
To flesh out your list even further you can use the power of Google autosuggest. You know how when you’re typing your search terms into the search bar there’s a drop down list of suggestions? Well, we’re going to use those suggestions to find hidden keywords.
Some of these keywords have a lower volume, but they are long-tail keywords and you know that people are actually searching for these exact terms. Take one of your seed keywords and a single letter after it, as shown below.
You can then go through the entire alphabet and you’ll see your seed keyword list grow.
With your initial list in hand you can then utilize the power of the Google Keyword Planner to filter down your list by total amount of traffic, and difficulty of ranking. Plus, you can uncover even more keywords to base your content around.
Navigate to the tool by clicking this link. If you don’t have an account already, then you’ll need to create one.
Next you’ll simply input your keywords into the search bar, as shown below:
Then, click “Get Ideas” and you’ll see a list of usually hundreds of relevant keywords. To sort your list click on the “Keyword ideas” tab at the top. Then you can filter by total amount of traffic, to see which keywords are actually worth pursuing.
Once you have your giant list of keywords you can then group them into specific groups, which you’ll then create content around. Instead of creating a single post that’s focused on only a single keyword, you’ll be creating a piece of content that can potentially rank for several different keywords.
This means you’re getting more value out of your content creation efforts and you’ll also be providing a more comprehensive piece of content to your readers.
Let’s say you wanted to rank for the term “how to do magic”. Instead of creating a short post on that single keyword, you would group a bunch of relevant keywords together, as shown below:
“magic tricks for beginners”
“easy magic tricks”
“how to learn magic”
“cool magic tricks”
“fun magic tricks”
And on and on…
Creating content around keyword groups might take a little more work up-front, but it’ll help you create more comprehensive content that’s more valuable to your readers and the search engines.
Keyword research is an incredibly valuable tool in your content creation efforts. By implementing the process above you’ll see the quality and relevancy of your content increase.
Do you want some assistance creating a comprehensive content and SEO strategy? Then reach out to our team today.