choosing the right font

We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts?

Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t actually read your content. Font choice plays an extremely important role in the user experience of your reader.

Choose a poor font and you’re making it much more difficult for your readers to actually read.

Below we dive into the importance of choosing the right font for your blog and give you some guidelines for finding the right font.

Why Does Font Choice Matter?

Remember, your blog not only needs to contain interesting and appealing content, but it needs to be easy-to-read, and digest.

By choosing the wrong color, size, or even spacing of your fonts, you make it very difficult for your reader to pay attention to your posts. Reading on the web already creates more eye strain and its distracting nature makes it more difficult to stay focused.

The font you end up choosing will either align with your brand and help drive your point home, or obscure your message. When it doubt, go with a simple and easy-to-read font.

Finally, your font choice can either add or detract from your credibility. A lot of businesses have been ostracized for choosing less professional fonts like (gasp) Comic Sans.

How to Find the Right Font

Choosing the right font begins with knowing a few basic premises of font selection:

  • Choose a font color that stands out (black font against a white background is perfect)
  • Think about how your font choice amplifies or detracts from what you’re trying to say
  • Choose a font size that’ll be easy to read across any screen size (don’t make your readers work, or have to resize the window)
  • Don’t go overboard with fonts. When choosing fonts for your website, remember, a little goes a long way.

Typography Resources

There are a lot of existing typography resources that’ll help you make better font selection decisions and have a wider selection of fonts at your disposal. We profile a few of our favorites below.

1. What The Font

If you’re browsing the web and come across a font that you absolutely love, then you can upload a picture of the font (just take a screenshot), and the tool will uncover a list of fonts that match your image the closest.

This can truly help you uncover some hidden gems to use on your own site.

2. Google Fonts

Google Fonts has a truly impressive selection of fonts. Every font listed is open source and very readable on the modern web.

The best part about these fonts is that they were designed to be used on a screen. Sometimes the translation from print to digital can get a little mucky, so this collection from Google is a breath of fresh air.

3. Typedia

Typed is a great resource for learning more about fonts. If you’re looking for more behind the scenes information about fonts and font families, then this is a great site to check out.

If you’re really looking to capture a certain feeling with you font choice, then use Typedia to conduct all of the necessary research.

If the thought of font selection and blog design overwhelms you, then let our team help you out. We can help you find the perfect font to complete your existing website and content strategy.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.