Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business.
Instead of using a single growth hack to grow your business we’ve found it most effective to have multiple different growth hacks in place at any given time. The best thing about growth hacks is they don’t have to be huge to be effective.
In fact, just a few simple strategies can help your website grow in ways you never thought possible. Below we offer seven different growth hacks you can use to power up your existing traffic levels.
1. Embed Social Sharing into Your Content
Having other people share your content is a great way to improve the reach of your brand. But, instead of simply including social sharing buttons you can take this a step rather by pre-draping bite-sized shareable content.
There are plugins like, Better Click to Tweet that lets you create snippets of text that are already ready to share on Twitter. All your reader has to do is click it and press share.
You can also use a plugin like, Social Warfare, or SumoMe, to further improve the shareability of your content.
2. Create Industry Expert Posts
If you’re running short on content ideas for your blog, then why not turn to industry experts to help create content for you.
You can either do this through a solo interview or by creating a roundup post of different industry experts.
You don’t even have to reach out to the experts beforehand. Even a post like “35 Small Business Marketing Blogs You Need to Be Reading” will do the trick.
When the time comes to promote this piece of content all you have to do is notify the expert you mentioned them. That’s it. Most of them will share the post and you’ll see a flood of traffic come back towards your site.
3. Create Free Useful Tools
Creating great content is one thing, but creating free tools is another thing altogether. Chances are there are a number of free tools you use on daily basis.
Think of a pressing need that your audience has and create a simple online tool that will address this need.
If it’s something they use on a regular basis, then they’ll not only come back to your site frequently. But, this tool will get passed around your niche and pull in a ton of backlinks and shares.
4. Find Your Most Social Followers
Find your customers who are most active on social media. There are tools like Social Rank and Social Blade that will give you a follower breakdown, so you can easily find these users.
Then, curate your social accounts, so you can notify these followers specifically whenever you publish something new. Since they’re very active and will have a larger reach, plus they already like you, they’ll share your content and it’ll pick up more stream.
5. Focus On Your Most Valuable Traffic Sources
Do you know where the majority of your traffic comes from?
If you don’t, then you can use good ol’ Google Analytics to see your most popular sources of traffic. Then, you should focus your efforts on these sources.
With Google Analytics you’ll also be able to see the stats of these traffic sources as well. So, you can see which platforms give you the highest amount of engagement.
By focusing on these you’ll be able to mine them for all they’re worth, instead of wasting time on traffic sources that don’t amount to much.
6. Repurpose Old Content
If you’ve already spent time creating a backlog of content, then you have a lot of opportunity for growth, all without having to create new content.
You can either share older resources you’ve created in the past on a regular basis. Or, you can take excepts from this past content and create new forms of media, like infographics, short videos, shareable images, and more.
7. Find Complementary Brands
It’s easy to classify every competing brand as competition. But, sometimes what you think is your competition might actually be a complementary brand or service.
If you offer products or services that can complement each other, then you can consider creating a marketing campaign that helps you both achieve your respective goals. This lets you tap into new audience that might otherwise be difficult for you to reach.
It’s a total win-win for both parties.
Growing your company online can be tough. We hope the tips above will make it that much easier to grow your brand online. If you’re looking to transform your existing marketing strategy, then reach out to our team today.
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Image via: Brad Neathery
