As a small business owner you have a lot on your plate. Beyond taking care of the day to day operations of your business, as well as growth, you need to keep tabs on your online marketing strategy as well.
Due to the time constraint it’s easy to let blogging fall by the wayside. But you know that maintaining a regular value-packed blog is a great way to generate new leads and provide value to your existing readers. So, what can you do?
Below we offer a few great content ideas that’ll help you easily come up with some great blog posts when you’re in a pinch. The following content ideas can work for both your company blog, and across your social media accounts.
1. Highlight A Success Story (Or Interview a Past Client)
Chances are you have a whole plethora of satisfied customers. But, did you know you could further engage with these people to develop a whole series of content for your site?
Now, you don’t even have to spend a ton of time creating a full-fledged case study. Something as simple as quick interview will do the trick. Just get in touch with a few of your past customers and see if they’d be interested in answering a few questions for your blog.
Then you can feature these people in a single post, or group them all together into a massive testimonial post. This is incredibly valuable, as this post will work to sell your services for you.
Plus, you can take extracts from this post and share them as social media updates.
2. Highlight Your Existing Products or Services
Your products and services aren’t going to sell themselves. With this style of post you’re going to go in-depth with what your products or services offer. This will help your customers to get a deeper experience and understanding of your products or services before they decide to buy. More education about what you offer is never a bad thing.
Make sure to include plenty of photos and videos if it’s applicable. Or, if you’re explaining one of the services you offer break down how you actually do it.
3. Answer Common Audience Questions
You probably hear the same kind of questions again and again. Instead of spending time answering these questions via email and social media, why don’t you compile all of them into a single blog post.
This will not only provide a ton of value to your readers, but it’ll save you time over the long run. Whenever someone asks you a question you’ve already answered all you have to do is refer them to the blog post you already wrote!
4. Go to the News
If you watch the news every night you can actually use this time to your advantage. Are there any current issues that hit close to home that you could relate to your business?
For example, are there any current legislative issues that might mean something for your business? Are there any future technology trends that could shake up your industry?
These posts aren’t only informative, but they’re incredibly fun to write. Plus, you’re probably already thinking about these issues anyways.
5. Do A Link Roundup
If you simply don’t have it in you to write something fresh, then you can rely on the content of others. Consider doing a weekly, or monthly, link roundup that highlights the best content in your niche for that given time.
This gives you readers a ton of value, plus there’s a high chance the people you link to will share the post. All you have to do is tell them about it!
You can either do a straightforward list of links, or have a few sentences that describe what each article is about and why they should read it.
If you’re looking to transform your existing content strategy, then reach out to our team today. We’ll help you develop a content strategy that gets you rankings and impresses your readers.
Photo via Glenn Carstens-Peters