Designing For Delivery – 3 Core Elements Every Logistics Website Needs cover

Jacksonville, Fl E-commerce has grown in leaps and bounds over the last few years with more and more consumers now shopping online. While there’s no doubt that the pandemic helped to accelerate the growth of e-commerce, we are now at a point where customers expect to be able to buy online. Not only do consumers expect to be able to shop online, but they also expect to be able to have their purchases delivered the next day or even the same day.

This demand for timely deliveries has, in turn, caused major growth in the logistics sector. New companies have come on board in recent times to meet the growing logistics demands locally, nationally, and internationally. For those in the logistics industry, it’s vital that you have a website that functions seamlessly. In today’s fast-paced landscape, you need to ensure that your website performs as expected, is easy for customers to use, and provides your staff and your clients with the up-to-date information they need. What’s more, with competition in this sector growing, you also need to ensure that your site best represents your business, services, and brand personality. Working with an experienced website designer in Jacksonville, you can ensure that you get the maximum return from your logistics website.

Let’s take a look at three core elements that our web designers in Jacksonville insist every logistics website needs.

Simple Navigation

When visitors land on your website, the very first thing that they will interact with is your navigation. This is the tool that your visitors rely on to move through your website with ease and find the information that they need. Logistics websites tend to have large websites with a lot of pages outlining their services, contact information, company news, the profile of the business, tracking information, details of the delivery process, and more. With so much information to share, it’s crucial that you make it easy for users to navigate through all of this with ease.

Intuitive UX

Typically, visitors to your site know what they are looking for when they arrive. Visitors to a logistics website will generally be looking for information about a delivery that is already in progress or they will want to find out how they can send a parcel. Making your website easy to use by creating a user experience (UX) that is intuitive is important. While this can be challenging to do, with the help of an experienced web designer in Jacksonville, you can ensure you create a UX that your visitors will enjoy.

The Right Copy

The verbiage that you use throughout your website will allow you to create and portray a brand identity. When you are drafting the copy for your website or working with a copywriter to create the content for you, make sure that you explain what you represent and stand for clearly. Using the right text in your website design can help to make the site easier to navigate, improve the UX and help to convert more visitors to paying customers. CTA’s with well-optimized text are much more effective at converting visitors, helping to improve your bottom line.

Build A Logistics Website That Helps Your Business Stand Out From The Crowd

The online marketplace is becoming more competitive all the time and it is becoming increasingly difficult to stand out from the crowd. To increase brand recognition, increase confidence in your business and grow your logistics business, you need to ensure that you have a website that is a step above what everyone else is offering. At C7 Creative, we think outside the box while always ensuring a solid foundation is in place to give you the platform you need for your business to grow and flourish into a true entity in the logistics niche. Get in touch with our expert C7 Creative web designers in Jacksonville today to find out how we can deliver the best possible results for you.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.