The C-Series for Small Business Branding
Branding Jacksonville. There is a Hollywood script-writing formula that’s been producing a lot of hits lately. It’s called the Beat Sheet and it lays out what should happen in a movie and when. Producers, writers, and directors swear by it. Once you read one, you see how almost any movie fits into the Beat Sheet. Like any useful communication guide, there’s a clear path to follow and plenty of room for individuality.
Professional marketers have a branding beat sheet of their own. It goes by different names and varies from company to company, but it delivers the same goal: a fully developed brand that positions the company for success. The beat sheet also helps you take the next steps and drive your new brand into your work force, web site, digital marketing, social media – every brand touch point.
The C-series from C7 is our branding beat sheet. It is a flexible three-step process that works for every size business whether you’re selling to consumers, other businesses, or both. The C-series goes like this:
C1 – collect (the data)
C2 – create (the brand)
C3 – communicate (the message)
The three scalable phases are also independent, allowing you to target one, two, or all three steps, depending on your needs. C1 starts with research like SEO optimization and C3 ends with creative web sites and marketing campaigns. In-between, you’ll gain a deeper understanding of how your brand starts inside and flows out. How the really great brands do this “organic” thing for maximum marketing effect. And how to identify and enable the inherent marketing voices inside your company. Once you unlock these branding secrets, the real magic of marketing can begin.
Consider how AllState, Gieco, and Farmer’s Insurance use their brand voices, for example. These branding voices include the Ruler, the Hero, and the Jester. How do they leverage those three voices? Guess which one talks in TV ads? The Hero. Who sends your premium notices? The Ruler. And who makes their ads enjoyable? The Jester.
Every business can enjoy these same marketing benefits, and more, with the C-Series. Using it will help you unlock and empower a great brand – yours.
