Do you know what your customers actually want from your website?
Most business owners don’t know what their customers are actually looking for and they end up creating a website based upon pure guesswork.
Sure, you might get some results, but your website sure won’t reach its potential. As a small business owner your website can be an important lifeline for your business.
Below we offer a few different ways you can let your website build credibility for you and send new customers your way.
If you’re a local business, then one of the most important elements of your website is your contact information. The chances are high that local buyers will want to speak with you. Sadly, a lot of local business owners end up burying their contact information.
Or worse, the contact information they do have is out of date.
Also, customers want to see the people behind the company. If you’ve been using dated and cheesy stock photos on your about and contact pages, then it’s time for an upgrade. Even a picture of your team taken from your smartphone will be more effective.
When it comes to building a website that your customers trust, it’s time to do away with all the clutter.
If you’re a business that wants to connect with other business owners, or customers, then you don’t want your website to come across as spammy. Things like popups, a cluttered sidebar, endless ads, live chat features, autoplay advertising videos, or even having a website that looks amateur will detract from your credibility.
Instead, we recommend creating a website with the end goal in mind. Ask yourself: what kind of experience do I want my user to have when using my site?
Then, build your website accordingly, and do away with elements that aren’t contributing to that goal.
The content on your website should support your goals as a business owner.
Your blog needs to address your buyer needs no matter what point of the buyer life cycle they’re currently on. This means you should have introductory content, content that covers potential objections to your products and services, and authority-building content.
If you’re selling a high-end product or service, then your customers are going to want to learn as much as possible before they buy. If you’re incredibly helpful and solve their problems, with your free content, they’ll look to you as a trusted resource when the time comes to buy.
Testimonials are one of the most powerful trust-building tools you have as a business owner. However, you need to source the right kind of testimonials.
Having a testimonial, like, “Jim is a great guy, we really respect him as a person, and made us laugh,” won’t do much for your business. The most powerful kind of testimonials speak to a tangible result, and describe how your product or service helped them achieve a desired result.
This helps your customer put themselves into the shoes of the customer mentioned in the testimonial, and allows them to envision the desired result for themselves. This helps to create an emotional connection with your company.
Another great way to build trust and authority is to feature the logos of past clients you’ve worked with, or places you’ve been featured. This is a great instant authority hack that most businesses can implement.
If you have any questions regarding building trust with your website’s design, then reach out to our team today.