As a Florida small business owner in the current business climate, you must have a strong online web presence in order to compete. Trying to run a business nowadays without a well-designed, highly-optimized, seamlessly functioning website is all but impossible. If you want your business to grow and evolve over time, it’s vital that you have the right foundations in place and one of the most important pieces of the puzzle is your business website.
Whether you are building your first-ever business website or you are rehashing your existing site, you need to ensure that you consult with experienced Jacksonville web designers to help you out. You only get one chance to make a first impression with your new website so you need to be sure that it is as positive as can be. Here at C7 Creative, our Jacksonville web designers have helped countless clients across a range of niches and industries to build their perfect websites. With help of our team, you can ensure that your website stands out from the crowd and positions your brand in the best light possible. What’s more, you will also be able to avoid some of those common pitfalls that so many small business owners run into when designing their own sites.
Let’s take a closer look at some of the most common web design mistakes that you need to avoid when you are building your business website.
Images Not Optimized For Load or Search
Using large images can slow down your site’s loading times if they are in their rawest forms. Images will need to be processed and sized appropriately to allow for quick page loads, especially on mobile over slower networks. Our web designers in Jacksonville, FL currently recommending a width of 2500 pixels for images not serving as icons or logos. Also, be sure to optimize for search engines by including a descriptive term for the image in the ALT attribute to score extra SEO points for your website.
Using Too Many Fonts
Here at C7 Creative, our Jacksonville, FL web designers recommend using no more than three fonts on your site. In addition to being confusing or hard to read for some users with vision impairment, some of the fonts may not be available on all browsers or platforms. Sticking to the commonly used fonts like Arial and Helvetica will ensure that your website can be viewed across multiple operating systems and with a variety of internet browsers without any issues.
Not Designing For Mobile
Nowadays, it’s reported that 62% of internet traffic and site visitors originate from mobile devices such as phones and tablets. With their smaller screens and slower network interfaces, these devices depend on sites being optimized specifically for mobile use. This means the elaborate “heavy” designs you are accustomed to seeing on your desktop browsers simply overload most mobile devices to the point of a poor user experience. To avoid losing potential customers make sure to speak to an experienced web design company in Jacksonville, FL to get your website mobile-ready.
The final common mistake to look out for is poor navigation options. If you are using a generic website builder tool, it may not include any of the fancy menus and widgets available to professional web designers in Jacksonville. Customers need an easy-to-use menu system to save them time while finding the products or services on your page. With the right navigation in place, you will help your SEO score, improve the user experience and encourage visitors to spend more time on your website as a result.
Launch A Website That You Can Truly Be Proud Of
Avoiding the common web design mistakes listed above is essential if you want to get the best return from your investment. To ensure you launch a website that you are confident in, it’s always advisable to work with web designers in Jacksonville that are experienced, reputable and that deliver every time. Get in touch with our team at C7 Creative today to find out how we can help you to achieve your website design ambitions.