If you utilize your website to source leads for your business, then your website must be optimized to collect email addresses of your visitors. A lot of people get a crucial part of this process wrong, and make lead generation mistakes along the road of increasing their email lists.
Most beginners make one or more of the mistakes below. Keep reading to learn about the five biggest beginner lead generation mistakes and what you can do about them.
1. Not Collecting Data
In order to gain a deep understanding of your audience you need to collect data about what works. You should try to collect the largest amount of information you can about your market. That way when you target a specific type of user you can gain even more information about where they work, their job tittle, where they live.
You can always ask for a first name and email, just to get them on their list, and ask follow up questions that ask questions to collect more customer information.
The more information you can collect about your target market the better you’ll be able to craft more effective marketing campaigns.
2. Failing To Offer an Opt-In Incentive
The best way to truly increase your opt-in rates is to offer an incentive in exchange for an email address. Instead of an opt-in box that simply says ‘sign up here’, you offer a valuable download in exchange for the user parting ways with their email address.
This will allow you to provide instant value to your visitors, and set up the relationship with your subscribers on a positive note.
3. Lack Of Follow-Up
The moment a user asks to sign up for your list, they’re giving you permission to speak with them. The last thing you want to do is have this relationship fall off, or have the user forget they signed up for your list in the first place.
The best way to avoid this is to send an instant follow-up email to your recent subscriber.
4. No Call-To-Action
Your website must have a call-to-action that tells your visitor what to do next. In fact, your website should be peppered with calls-to-action, however make sure not to overwhelm your visitor with too many choices to make.
Any lead generation campaigns you’re currently executing need to end with a call-to-action.
5. Having Sporadic Campaigns
When you’re trying to generate leads you must continue to test and run campaigns on a regular basis. It’s easy to get caught up with your new leads, but when those dry up you need to have a steady supply of work to fall back on.
This is where new leads come in. Make sure you continue to generate new leads, even when you have too many clients you can handle at once. You could always generate a waitlist for new clients, once your current workload slows.
If you need help optimizing your website to help you generate leads, then you should get in touch with our team today.
