Building trust with your website is one of the most important things you can do for your business. A website without certain trust factors in place won’t do much to convince people to actually work with you.
You can say certain things about your business and work, but will anyone believe you? By including certain trust-builders they will.
The ways you build trust will slightly differ depending upon the industry you’re in. For instance, the types of certifications available and the prevalence of high-profile clients in your space might be different.
Still, there are a few things you can do to ramp up the trust factor for your business. Below we offer three different ways you can make your existing business website more credible and trustworthy.
Testimonials prove that your past customers have been satisfied with your work. They are very powerful trust builders, plus they can help to boost sales and reduce buyer resistance.
It’s a good practice to scatter customer testimonials across your site, especially if they speak to the services you offer and the results you can help your customers get.
However, if you have a ton of testimonials you’ve collected over the years, it can be helpful to create a testimonial page where you list them all in one place.
Also, if you have any other profiles on review sites like Yelp, or Google Places it can be helpful to either feature these on your site, by using a widget. Or, at the very least link out to these profiles.
Being an expert in your field is an incredible way to build trust. Your certifications will help to associate you with professional groups and even help to verify your skills.
You can highlight things like professional certifications, accretions you’ve received, rewards, industry groups you’re a part of, and more. These credentials will help to back up any claims that you’re making about yourself and your business.
Now your certifications shouldn’t be the thing that makes your business unique and stand out from the crowd. Instead, they’re used as additional reassurance for certain types of business. These third-party credentials help to validate any previous claims you’ve made and show that you can be trusted.
Have you worked with any well-known brands or businesses? Or maybe you’ve been featured in a few prominent news or media outlets? It’s not bragging to let your visitors know your client history.
Think of them as high-level testimonials. If a big brand trusts you enough to work with you, then you must be legit!
You can either feature these either as logos on your homepage or even create a separate partners page for your website, where you showcase your various high-level business relationships.
If you’re looking to transform your existing website and turn it into a tangible asset for your business, then get in touch with our team today.
Photo via Brooke Cagle