LinkedIn - Audience

Having a website that not only looks good, but also connects with your audience is slowly becoming a necessity. In most cases people will either have a good or bad feeling about your website, there isn’t a lot of grey area. The more someone likes your website the better chance you’ll have at bringing them back time and time again.

However, there’s more to making your website connect with your readers than simply making it look good. Beyond the aesthetic qualities you’re going to need to focus on how your website actually works. In this post we’re going to explore what makes design good and what makes your website actually connect with your audience.

Gear Your Efforts Towards Human Beings

Since you want to make an impression on your visitor your goal should be to make your site as simple and human friendly as possible. This means you’ll want your site to be intuitive and easy use.

Feel free to strip away elements that aren’t absolutely necessary. You can build your website to prior web expectations. For instance, you’ll want to have a layout that’s in line with most other sites in your industry. Sure, you want to stand out, but not at the price of confusing your Audience.

Essentially, you’ll want the user to be able to navigate your website very easily. If there are clickable elements, then make it obvious that they need to click there. You should also make sure the navigation is seamless and people can navigate back and forth between pages of your site without much trouble.

Tap Into The Emotions Of Your Readers

Most of our decision making occurs on an emotional level. By using certain design elements you can actually tap into people’s emotions. Your website can use certain combinations of fonts, photos and colors to associate certain feelings with your brand. You can even use color to highlight certain elements that you really want to make pop. Just make sure you’re being intentional about it.

The core purpose of eliciting certain emotions should be to delight your readers. Try and inject a little personality whenever you can. Don’t be afraid to show your true colors.

Use Storytelling Principles In Your Design

Use your website to tell a story. Think about the importance of good copywriting and how it begins with a good headline and then extends down into a story.

Keep your story intriguing by keeping your website interesting. Make sure you include widgets, graphics, illustrations and even videos to keep your visitors enticed about your offerings.

Lastly, make sure you have a strong close and call to action. Every story has an ending and your website needs one too.

Your website doesn’t have to be boring. By implementing the steps above you’ll be on your way towards creating a website that deeply pleases your readers. If you need a little kick start or assistance when designing your Jacksonville website then reach out today.

by Calvin Bryant

Digital Marketing Geek

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.