Landing Pages

Have you been looking for ways to increase your conversion rates? If you’re trying to do business in the online space, then optimizing your conversion rates will go a long way towards increasing your sales.

By increasing your conversion rates you’ll see an increase in you sales without the need to send more traffic to your website. Landing pages are special in that they help convince your reader on your offering, which will hopefully lead to a sale or new subscriber.

In this post we’re going to explore the power of landing pages and the main features you’ll want your landing page to include.

What Is A Landing Page?

A landing page is a page that minimizes all distractions and only focuses on the essentials. Usually, this means you’ll get rid of the header, sidebars, and any other unneeded information. Landing pages are also structured in a manner that provides the user with all necessary information, so they can make an educated decision based on your offering.

Common Landing Page Elements

Most landing pages contain certain elements that will help them be more effective. Below we highlight the most important elements that you don’t want to miss.

1. Clear and Strong Headlines

Your headline will be one of the first things your readers will see, so it needs to be impactful. Your headline needs to be compelling and encourage your readers to take a deeper look.

You’ll also want your headline to be clear and specific so your readers know exactly what to expect.

2. Always Display Trust

Your landing page needs to build trust. There are several ways to do this, but the most common is through highlighting testimonials, product reviews, total number of followers you have, and any major press mentions.

3. Important Content Above The Fold

The space above the fold is one of the most crucial spaces on your website. It’s the space of your website the visitor sees before having to scroll. You’ll want to make sure all of the important information is displayed without the visitor having to scroll.

Don’t include any unnecessary information in this space.

4. Strong Call-to-Action

Your call-to-action is arguably one of the most important elements of your landing page. It’s either going to inspire your user to take action or it isn’t. Make sure it’s in alignment with the rest of your messaging on your site, and is persuasive to your user.

5. Include Images and Videos

Including pictures and videos can help you to convey a certain emotion with your landing page. Having multiple images or videos of your product will help people get a feel for what your offering is all about.

I hope you now have the ability to either improve your own landing pages, or build one from the ground up. If you’re looking for a web development team to help build out your pages, or take a look at your current website then get in touch with C7 Creative today.


by Calvin Bryant
Digital Marketing Geek

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.