how to market to your customers problems
How To Sell More By Focusing On Your Customer’s Problems
March 12, 2018

How to Create a Mobile Website That Google Loves

why you need a mobile website

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder.

This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website.

Without a mobile-friendly website, you’re gonna get left behind. But not only by Google, by your users as well.

There’s a lot to think about when it comes to mobile, but today we’re gonna focus on the most important piece. Your website.

Below you’ll learn the different options you’ll have to create a mobile website (and which one’s best), along with some best practices that’ll supercharge your site.

The 3 Approaches to Building a Mobile Website

There are three different approaches you can take to create a mobile website. We highlight the three methods below, and which one is best and will set you up for success in the future.

1. Dynamic Serving Website

A dynamic website has multiple versions of code and will serve up a different version of the site depending on the device that makes the request.

This gives you more version control, but it also means higher levels of website maintenance and more work just creating different versions of your site.

This approach isn’t recommended as it’s hard to forecast the future and you’ll have to create a new version for every new popular device that comes out.

2. Mobile Website with Separate URL

With this setup, you have two versions of your site. A desktop version and a mobile version.

Your site will serve your visitor the version of the site that’s based on the device they’re using.

This setup seems like a good solution, but it’s much more difficult to create a solid mobile website this way. Plus, managing two versions of the same site can be time-consuming.

3. A Responsive Mobile Website

If you couldn’t guess, this is the approach we recommend taking.

A responsive website will automatically adjust to the screen size of the user. This is the most flexible solution and the easiest to implement.

After all, you only have one website to update and manage.

Mobile Website Best Practices

Now that you know the approach to take it’s time to share some of our best tips that’ll help your website rank in mobile search.

  1. Reduce image file size. Images can be loading time intensive. Compress your images beforehand to reduce their overall load on the server.
  2. Include above the fold CTA. If you have any CTAs make sure they’re readable on a smaller screen, and also viewable as soon as a visitor lands on your site.
  3. Make your buttons “thumbable”. If your site has any buttons they should be easy to read and can be clicked with a single tap of the thumb.
  4. Improve the speed of your site. If your site loads slowly it won’t be doing you any rankings favors. Use these tips to help speed up your website.
  5. Create high-quality local content. A solid local SEO strategy will include blog posts that help your site rank for local keywords.

Hopefully, the tips above will help you create a high-quality mobile website that gets you traffic from the search engines. If you want a team of experts to help you create a stunning mobile website that ranks in Google, then reach out to our team today.

Image via Pexels

Calvin Bryant
Calvin Bryant

SEO Jacksonville by Calvin Bryant. I am the founder of C7 Creative a Digital Marketing Agency based in Jacksonville, Florida and the Caribbean Islands.

We create digital experiences that clearly communicate your brand, guide browsers toward specific goals, and make your customers smile.