Design With Purpose – 3 Website Design Tips To Improve Local SEO

A well-executed local SEO can be a powerful tool to have at your disposal. With more and more consumers reaching for their device to find the local business information they need, it’s more important than ever to focus on your local SEO. If you miss out on this opportunity to expand your business and reach a bigger audience, you could soon be left behind by the competition who will use the best local SEO services to get ahead.

According to Google 80% of searches are related to local information and 50% of those users will visit a store within 24 hours of completing their search online. These statistics highlight just how important local SEO is for your business. To ensure that you are ready to capitalize on the opportunities that local SEO can offer, it’s important that you design your website with the help of the best local SEO company you can find. With the right approach to your website design, you can significantly improve your local SEO effort going forward.

Let’s take a look at five website design tips you can implement to improve your local SEO strategy and get more targeted traffic to your website.

Design For Speed And Usability

Your website needs to meet the expectations of the user. It should be designed to be fast, responsive, and easy-to-use. If your website is slow to load, users will quickly start to go elsewhere. Broken links can be detrimental to your local SEO efforts as search engine crawlers cannot crawl your website efficiently. Furthermore, broken links cause frustration for your users. Pay attention to your website speed, navigation, functionality, and overall design to ensure your site delivers the best user experience and starts to climb the local SEO rankings.

Responsive Design

Having a responsive website design means that it can be accessed and used across multiple devices such as smartphones, tablets, laptops, and desktop computers seamlessly. Mobile-responsiveness is a specific ranking factor in the Google algorithm and must be complied with. If your website cannot be used across multiple devices, this will impact your SEO rankings which could impact your business moving forward. Using the best local SEO company in Jacksonville, C7 Creative, you can ensure that your design is compatible with all devices.

SEO Optimization

When it comes to local SEO, you need to ensure that you choose the right local SEO keywords to target in your content. Your blog posts, web pages, and other content need to be optimized correctly. It’s important that your website highlights who you are, where you are located, and what your business does. These key pieces of information will help Google to determine what your business is all about. This information should be included in your website design in key areas such as the header, footer, meta descriptions, and throughout the content on your pages in the right way to ensure the best results. Over-doing keyword use can have a polarizing effect so take some time to find the right balance. Our team at C7 creative offers the best local SEO services in Jacksonville to help you to choose the right keyword strategy for your business.

Design Your Website For Local SEO Success

Whether you are building a new business website or you are redesigning your current site, it’s important to keep local SEO in mind. With the right approach to your website design and using professional local SEO services, you can be sure that your website will be fast, responsive, and correctly optimized for local SEO. Get in touch with our team at C7 Creative today and let us help you to create a website design that will ensure you start to climb the local SEO rankings. With the best local SEO company in Jacksonville by your side, you can be sure that you will get the best results possible.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.