Most websites are committing simple design mistakes that are costing them subscribers and new clients. Sadly, a lot of business owners don’t even know they’re making these mistakes.
In this post we’re going to take a look at these very common website mistakes. Some are more difficult to fix than others, but by being aware of these problems you can fix them sooner rather than later.
Why Design Mistakes Happen
Web design mistakes happen all the time. In fact, some of the largest sites in the world have design improvements they can make. So you’re not alone.
The biggest mistakes happen when you’re in a rush to put up your website and don’t take the time to build a solid foundation. By understanding the purpose behind your website your website will achieve it’s goal much easier.
Building a website isn’t something you want to rush. That’s why working with a Jacksonville website design professional can help you build a website that matters.
1. Too Much Flash, Not Enough Substance
If you focus too much on your design you run the risk of over-designing your website. This means you’re site can be cluttered, incoherent and generally confusing to your visitor.
When you don’t take the time to figure out the goals of your site before you start building you can actually end up with a useless site.
Taking time to set the goals of your design will allow you to build a functional website that’s geared towards increasing your conversions and selling your products or services.
2. Lack Of SEO Integration
If you design without basic SEO principles in mind you’ll have to struggle to get your site to rank from the very beginning. If you work with a separate web design and seo firm then you won’t be maximizing your site’s potential. That’s why it’s important to work with a company that has a mastery of both realms.
Some very basic SEO elements your website needs to include are simple URLs, no duplicate or low-quality content, simple on-page SEO tactics, and small image sizes.
3. Leaving The User Behind
Your website doesn’t exist for you. It exists for your users. This is a simple idea that a lot of business owners overlook. By focusing on the experience the user has when interacting on your website you’re going to design a more effective website.
A lot of websites are simply unusable, hard to navigate, and are downright confusing to the visitor. Simple user experience elements to include in your website are: a compelling CTA, simple and clean navigation, captivating copy, and a lack of miscellaneous elements.
If you’re interested in improving your current website, or building a website from the ground up, then get in touch with our website design team today.
by Calvin Bryant
Digital Marketing Geek