why your contact page matters

Most people don’t even think twice about their contact page. They throw up a simple contact form and call it a day. But, your contact form is a valuable page on your site and it demands more attention than just a few minutes.

If your traffic levels are really low, then it might not be much of a problem. But, once your traffic levels start to pick up it’s something you’ll want to consider optimizing.

Below we dive into a few ways you can optimize your contact form to improve the quality of the emails you get and help to ensure valuable emails don’t get lost in the shuffle.

Why You Should Optimize Your Contact Page

Like I mentioned in the introduction, most people don’t think twice about their contact pages. At most, they throw up a simple contact form that lets people enter their name, email, and their message.

If you only get one or two messages a week via your contact form then you probably don’t have to worry about optimizing your page. But, when your traffic levels start to increase it’s definitely something you’ll want to consider.

For example, let’s say you get dozens of emails every single day from your contact form. Now you already have a million things to do, so you sort through these messages rather quickly. But, by accident, you end up deleting an important message from a potential client, that could have turned into a lucrative contract.

It might seem a little extreme, but it does happen. In the days of email overload, you’d hate something like this to happen to your business.

But, how do you optimize your contact page to filter out bad requests and make it easier to separate your emails? Keep reading to find out.

Contact Page Optimization Tips

The tips below will help you improve your contact page so it doesn’t end up being a source of stress for your business, once those email leads start to increase.

1. Set Response Expectations

It can be helpful to lay out the process by which you handle email. For instance, do you only answer email once a day? Are you unavailable during certain hours?

However, you process your email it can be helpful to spell it out for your visitors. That way they won’t be kept waiting for a response.

2. Create Email Guidelines

You can create a set of email guidelines that break down exactly who should be contacting you and the kind of emails you’ll answer.

For example, do you accept local advertising requests? Do you not respond to certain questions?

Specify exactly the types of requests you’re looking for. If you notice that you get the same requests over and over again, then consider compiling them into an FAQ page and linking to it from your contact page.

3. Offer Contact Variables

One huge time saver is creating a drop down box that offers people options for ‘why’ they’re contacting you in the first place. For example, you could have options that list your pricing tiers accepted, if the request is about a product, support, or something else entirely.

By creating these variables within your contact form you make it much easier to process email requests on your end, and help to ensure that any valuable emails don’t slip through the cracks.

Hopefully, the tips above will help you create a more compelling and valuable and contact page. It might seem minor, but every page on your website should exist for a purpose. If you’re in the market for a website redesign or feel like you could be getting more out of your online efforts, then reach out to our team today.

Image via Pexels

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.