Happy website users are some of the best kind to have. Unfortunately, a lot of our websites aren’t geared towards making our users and visitors happy. They can have confusing layout, and a lack of general direction. They can make the user feel overwhelmed and have to guess about the next action to take. Users that are happy have a seamless experience that is effortless and helps to solve the problems they came to your site to solve.
Although your website will never be perfect, there’s a lot you can do to ensure your user will have a good experience. In this post we’re going to examine a few qualities that may suggest your users aren’t happy, as well as a few steps you can take to fix it.
You’d hate it for your users to become annoyed the moment they land on your website. Some people will stick it out if your website and business promise to offer the solution they’re looking for, but most users won’t.
By having a website that’s confusing and doesn’t cater to your user you run the risk of making your users frustrated before they have a chance to interact deeply with your business.
One of the top ways to tell if your users are annoyed is by checking your analytics stats. One of the more telling stats within your analytics data is the bounce rate. If you have a very high bounce rate, then that means people are landing on your site and immediately hitting the back button.
If your website is confusing and has a very poor user experience, then people are going to leave your website. It’s as simple as that. Below you’ll find a few simple changes you can make that will make your website much more navigable.
Your font choice is very important to the experience people are going to have when landing on your site. The web has evolved in recent years to make fonts more important in user experience.
Your font choice determines how people will interact with your content. Font choice can actually elicit certain emotions in your reader, so make sure you choose wisely.
Some sites are so simple that they actually end up being very confusing. Make sure that your site caters to first time visitors, as most people who end up landing on your website will be first timers.
From an explanatory route imagine that you’re explaining your website to your grandma who has never been to your website before. It needs to be simple and easy to understand.
The little things about your website do matter more than you think. For instance, if your copy has any typos then users will associate this with not caring enough. Or, if your colors are slightly misaligned, then this will communicate that you are disorganized.
Take a look at your website with a fresh pair of eyes and see if you notice any glaring errors or inconsistencies, and make sure to get these cleaned up as soon as possible.
This is in line with the over-simplicity we mentioned before. You’ll want your website to actually empower your users in certain ways. Yes, you want your site to be simple and speak clearly, but you’ll also want to give your users the ability to choose and learn more about your website and what you’re offering. Give your users choices and let them decide where to go.
I hope you’ve found this information useful and can apply it in order to improve the experience a user has when interacting with your website. If you’re interested in improving the experience your Jacksonville website affords users, then get in touch with our team today.
by Calvin Bryant
Digital Marketing Geek