In today’s business climate your website can be an incredibly powerful tool for your business. Your website has the ability to sell to your customers 24/7 — no salesman has that kind of power. However, the web moves at an incredibly rapid pace and your website can become outdated rather quickly.
If you haven’t updated your website in a while, then chances are it’s out of date, and not serving your customer in the most effective manner possible. Below we dive into five different ways you can improve your website and your user’s overall online interaction with your company.
1. Add More White Space
A lot of website owners complain that their sites have too much white space, and that space would better be used for advertising. However, adding white space to your website is absolutely crucial for a good user experience.
By surrounding your headlines and CTAs with white space you’ll actually enable your user to pay better attention. White space is all about creating a pleasurable website experience for your user.
2. Ensure Your Website Looks Good On Mobile
If you rely on search engine traffic to power your business, then you’re running the risk of losing out on traffic if your site isn’t optimized for the mobile web. Google’s latest algorithm update made sure of that.
Having a properly optimized mobile website also improves the experience of your user. Since the mobile web is much smaller it gives you much less space to work with, it’s more difficult to create a site that can be navigated intuitively.
This is why you’ll either want to work with a Jacksonville website design team, or at the very least utilize a responsive theme.
3. Make Your Calls To Action Easy To See
Your calls to action need to be visual cues of what specific action your visitor should take. That means you’ll need to use colors that stand out and actively guide your visitors’ attention to them.
Also, be mindful of the words you’re using on your calls to action. The words you use need to employ the use of psychological triggers to get your user to act.
4. Use High-Quality Imagery
The moment a user lands on your website they’re going to be judging it based upon its overall appearance and the images you use. Users are quick to spot any outdated stock photos you might still be using.
Using stock photos will only make your site seem inauthentic and generic. The feelings these images induce will carry across to their overall feelings about your business. That’s why it’s important to use actual images of your business and your team in action.
5. Fix Any Broken Elements
If you have a ton of broken links across your site, or the user constantly lands on 404 pages, they aren’t going to take your website very seriously. 404 pages also disrupt the user’s flow across your site.
To see if your website has any 404 errors, use a tool like Google Webmaster Tools and check your site for crawl errors. This will give you a list of pages you can fix.
Improving user experience is a great goal for any small business owner with a web presence. Your website is a vehicle for new business and it needs to be maintained accordingly. If you’re interested in a website redesign, then get in touch with our Jacksonville web design fl team today.