Color Choices – How To Select The Right Color Scheme For Your Business Website

Establishing a solid brand identity is more important than ever as more and more businesses are entering the online space. As a business owner, you need to ensure that your business stands out from the crowd online. One of the most important things that can help you to separate your business from the competition, and ensure that you are remembered, is your color scheme.

Whether you are searching for WordPress services in Jacksonville to design a brand new website for your business or you are hiring a web designer to revamp your current site, you need to ensure you get your color choices right. Color selection plays a vital role in logo design, branding, and also in your website design. Making the right choices from the outset ensures that you are set up for success moving forward.

To learn more about what you need to consider when choosing your website color scheme, continue reading below.


The Psychology Of Color Selection

Colors can have a big impact on our emotions and it’s important to understand these effects when choosing your website color scheme. For example, blue creates a sense of trust, green is typically associated with wealth, yellow is optimistic, black is powerful and orange is often depicted as aggressive. Taking some time to research the emotional impact of your color choices is a great place to start when you are discussing your website design with your mobile website designers.


Choose A Primary Color

Every business website should be focused around one primary color that should be chosen based on the feelings that color will evoke in your audience. Take some time to consider how you want to represent your company and how you want your customers to feel when they land on your website. An experienced web designer will be able to talk you through your options and suggest some options for you to choose from.


Secondary Colors

It goes without saying that your website’s color scheme should utilize more than one color. When you are working with WordPress services in Jacksonville FL, you will first need to nail down a primary color and then you will need to consider your secondary color choices. The idea of these colors is to add some contrast and help your primary color to pop. Most mobile website designers will advise choosing just a maximum of two secondary colors, as any more than this will make your site look too busy.


Background Color

The final piece of the puzzle is choosing the right background color. In most situations, your background color will take up more space than any other element of your site and will always be visible so it is important to make the right choice. An off-white background color is a favorite with many WordPress services in Jacksonville FL as it is inoffensive and allows other design elements to shine with ease. Another option that many mobile website designers might suggest is a more muted version of your primary color, which can be a great choice for business owners who want to solidify their branding even further.


Choose A Color Scheme That Will Enhance The Look And Feel Of Your Website

Selecting the right color scheme is essential to the success of your website. To ensure that you make the right choice, be sure to get in touch with our expert web design team at C7 Creative today. With the help of an experienced and reputable web designer, you can be sure that your brand will be elevated, your website will be more attractive and your sales will soar as a result.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.