If you’re sending a lot of new traffic to your website though different marketing methods, then you need to ensure your website is working properly. Too many websites are poorly optimized, and end up letting a lot of traffic slip through the cracks.
In this post we’re going to give you a few tips that will help to improve your user experience, thus turning more traffic into new customers or subscribers.
1. Ensure Your Content Is Easy To Read
Your website needs to be easy to read. If you have a very small font, or your website contains massive walls of text, then people aren’t going to be able to decipher what you’re saying. The steps below will help you craft content that’s easier for your readers to consume.
Use An Easy To Read Font
The font you choose will actually say a lot about your company. Certain fonts give off certain feelings, so make sure the font you choose is in line with what your company does. The easier your text is to read the more likely people are to consume and take action on what you’re writing.
Include Whitespace In Your Content
No one likes to read massive walls of text. Break up your content into different headings and subheadings, and use short paragraphs if possible.
The more whitespace you have infiltrating your content the easier it’ll be on the eyes of your readers.
Have Links That Actually Work
Do you know if your website contains a lot of broken links? A lot of times we link out sources to validate what we’re saying. If we end up linking out to a broken web page, then this will reduce the level of trust that customers have in our work.
Make sure that all internal links are correctly linking to either outside sources or internal pages.
2. Ensure Your Website Loads Fast
The speed of your website greatly influences if your users are going to stick around and interact with your content. Most people will expect your website to be loaded the moment they click over to your page, and have little patience for sites that load slowly.
To speed up how fast your site loads consider installing a caching plugin, compressing your images, and reducing any page redirects that might be occurring.
3. Ensure Your Navigation Menu Makes Sense
Your navigation can either be frustrating, or it can enable your visitor to browse your website with ease. The less navigation options you have the better.
If you have a large number of pages or categories, then make sure your dropdown menus make sense and your user is easily able to find what they need. Also, make it easy for them to contact you. Have your contact information readily accessible in multiple formats.
If you’re interested in improving your current Jacksonville website, then get in touch with our website design team today.