There are dozens of website frameworks you can use to get your website up and running. Talk to a few people and chances are high that they’re running their sites on entirely different platforms. However, we believe one content management system truly shines above the rest. What is it?
Drumroll please….
It’s WordPress. We tend to build out most of our client sites on WordPress, rather than the other options available, for a variety of reasons. Below we highlight five reasons you may want to consider using the power of WordPress for your next website, or even an existing site’s redesign.
1. It’s Ready for the Mobile Web
If you’ve been reading our blog for any time at all, then I’m sure you’re aware of our opinion on having a mobile-friendly website. If you haven’t then we can sum it up in three words. You need one.
Mobile traffic is only going to continue to grow and your site needs to be ready sooner, rather than later, to take advantage of this traffic and better serve your market. Most WordPress themes are already designed to be responsive. So, you’ll have a website ready to serve the mobile market right out of the box.
2. Can Be Easily Customized to Your Liking
Customization with WordPress is easy. Before WordPress you usually had to invest thousands of dollars to create additional features for your website. Now, with the plethora of plugins available you can add new features to your website in as little as a couple of clicks.
This means that you don’t have to wait months of development time in order for a new feature to be developed. All you have to do is search the plugin marketplace, and you’ll be able to find and test a few plugins to give you the feature you’re looking for.
3. Has an Incredible Community
WordPress powers over 20% of all websites on the Internet.
Since WordPress is so easy to use and customize and is readily available it’s only natural for a large community to gather around it. WordPress has a large support community, which means that it’s easy to resolve any technical issues that might arise, even if you’re not a developer yourself.
Also, most themes you’ll purchase have a dedicated support team that’s there to answer all of your questions and problems that might arise.
4. Is SEO Optimized
You know the framework is good when Google gets behind it. Even Google engineer Matt Cutts said “WordPress automatically solves a ton of SEO issues.”
If you’re building your own site it can be tricky to get every single technical component of your SEO correct. WordPress makes it easy. There are also dozens of SEO plugins to choose from like Yoast SEO and All-in-One SEO which will help you maximize your search engine optimization efforts.
5. Ready to Help You Execute Your Content Strategy
WordPress started out as a blogging platform, and has grown out into a full-fledged website builder. But, it hasn’t left its roots behind. WordPress powers a lot of the popular blogs you read every single day.
There are plugins that help increase social shares, manage your comments, and even display your content in a unique fashion that encourages readers to stick around. If you’re relying on a powerful content strategy to get new leads for your business, then you’re going to want the support of a framework like WordPress.
If you’re interested in building out a new site, or want to go through the redesign process, then reach out to our creative team today. We can help you build the perfect WordPress site for your business’s goals.
