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Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and the brand personality your business projects. It’s a big deal.

A logo should always be straightforward and simple to figure out. You’ll want your customers to be able to identify your brand by your logo in an instant.

In this article we’re going to highlight the seven most common mistakes that will hold back a brand’s logo from reaching it’s full potential. Your logo can communicate a lot about your website. If you’re already concerned about your logo, reach out to our logo design Jacksonville professionals to get your logo and high level branding, moving in the right direction.

1. Lacks professionalism

The last thing you want is to get your logo designed by your best friends brother. If you’re a professional company then you’ll want a professional logo. You’ll never want to try to save money by designing the logo yourself, unless of course you’re a designer.

You’ll want your logo to be unique, memorable, and convert feelings of professionalism.

2. Uses trends

Design trends constantly come and go and will eventually morph into cliches. You want to make sure that your logo avoids any of these cliches, and does something unique. It can even help to look at the logos within your industry and go in the opposite direction.

3. Relies on stock art

When you have a logo, you’ll want to ensure you don’t run into any licensing issues. When you work with amateur designers there’s a good chance they could use stock art, which may break some licensing rules.

Stock images are also incredibly common, so you can almost guarantee that your logo is being used by another business somewhere in the world. Stock vectors are also easy to spot, as the shapes and silhouettes are very familiar. If you want a clip art logo then save the money and explore your options but for those Jacksonville business leaders looking for a unique, brand sensitive, highly personalized logo, get it designed by a proven creative pro. You’ll be much happier with your investment in the long term.

4. Too complex

You’ll want your logo to be as simple as possible, while still communicating your brand. If your logo has a ton of very intricate details, you may end up losing those details when working with a smaller version of your logo.

Sometimes, these details can even look like smudges and make you logo look un-professional. When in doubt eschew the details.

5. Too many fonts

By using too many fonts you’ll confuse and overwhelm the viewer. Make sure you only use two fonts maximum. This makes your logo more legible and easier to process.

Aside from the number of fonts it’s also important to make sure you’re using the right fonts. The typeface is an incredibly important decision. Fonts also carry a distinct personality, so you’ll want to make sure you’re matching this font with your brand.

6. Using raster graphics

Raster graphics usually cause problems if your logo has to be reproduced. Raster graphics consist of pixels, so if you want to scale your logo very large you may have a logo that appears pixelated, making it unusable.

Instead use vector graphics, which will enable you to scale your image to any size.

7. Copying other successful brands

It’s easy to look at a popular brand and try to imitate what it does well. However, this can be a crucial mistake. If you logo looks like that logo of another business then you’re not doing a very good job at communicating your message. Copying the logo of another business, doesn’t do anybody any good. If you’re looking for a successful logo design Jacksonville, hire a creative pro and do it right. You’ll be glad you did.

I hope you’ve found this post in our series Logo Design Jacksonville useful and are now able to critique your own logo design for anything you may be overlooking. If you want to get started with a cohesive branding strategy and logo design,make sure to reach out to our logo design Jacksonville team to get started as today.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.