If you want to compete in today's marketplace you must have a well defined digital strategy. Happy reading.

— Calvin Bryant, Lead Marketing Hero

November 30, 2015

5 Questions That Will Help You Refine Your Marketing

By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 27, 2015

5 Metrics Your Small Business Needs To Track

As a small business owner it’s important that you track the right data to help your company improve. But, there are so many metrics to track how can you choose the right ones? Keeping track of too much data will be overwhelming and won’t give you any useful information. Below […]
November 24, 2015

5 Ways To Tell If Your Content Marketing Efforts Are Actually Working

Content marketing seems to be all the rage these days across the online landscape. However, with every company now executing a content strategy it can be hard to tell if your efforts are actually paying off. It used to be enough to publish a blog, and call it day, but […]
November 19, 2015
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How To Effectively Use Keywords In Your Marketing Strategy

Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
November 17, 2015
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5 Tips To Increase Your Conversion Rates

If you’ve been experiencing a lot of traffic, but aren’t seeing any of this traffic turn into subscribers, or new customers, then you probably have a very low conversion rate. If you don’t take care of the necessary onsite optimization, then you’re letting that valuable traffic you’ve worked so hard […]
November 12, 2015
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5 SEO Myths That Could Be Killing Your Small Business SEO Strategy

A successful SEO strategy requires knowledge of what’s currently working. Unfortunately, there’s a lot of noise out there, and it can be hard to decipher between what actually works and what doesn’t. Lucky for you we’re going to dive into five of the most common SEO myths that simply aren’t […]
November 10, 2015
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Why You Need To Work With An Online Marketing Company

As a small business owner you understand the power of utilizing your online platform to generate you new sales and referrals. However, sometimes there isn’t enough time to do the entire process yourself. After all, running a business takes a lot of work, and you often don’t have enough time […]
November 5, 2015
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How To Make Your Website More User Friendly

If you’re sending a lot of new traffic to your website though different marketing methods, then you need to ensure your website is working properly. Too many websites are poorly optimized, and end up letting a lot of traffic slip through the cracks. In this post we’re going to give […]