Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in order to stay ahead of the competition.
As recommended by our C7 Creative Jacksonville SEO experts, let’s take a look at five specific SEO trends to follow in order to improve your rankings in 2020.
Make Your Site Mobile-Friendly
Google’s algorithm currently focuses strongly on how well your pages perform on mobile devices. If you want to rank near or at the top of the search results, then it is critical that you ensure that all of your pages load and respond well to the complete spectrum of mobile devices. Website design professionals in Jacksonville will be able to assist you with this aspect of your site design. Since more user searches are conducted from mobile than ever before, it only makes sense to provide your audience with content that they can access using the platforms that they are actually using!
Make The Change To Voice Search
Voice searches are becoming increasingly prevalent. As the technology embedded in mobile devices becomes more sophisticated at accurately recognizing human speech, more users are seeking the convenience that voice search can provide. This opens up many opportunities for those who can implement the lexical nuances of natural speech into their SEO practices in Jacksonville. For example, remember that users are far more likely to ask full-length questions (beginning with who, what, why, etc) when using voice search. Accounting for this with the help of our Jacksonville SEO professionals at C7 Creative will ensure that your pages rank higher.
Content is critical when it comes to ranking highly. Even if your Jacksonville search engine optimization game is on-point, you will still struggle to be relevant if your content is subpar. With this in mind, it is important to incorporate more visual content that is easier to digest if you want to rank at the top. Our C7 Creative website design professionals in Jacksonville excel at creating content that features appealing visuals to bring you better SEO results. Consider including videos, images, and infographics in your content to make it more appealing to your audience.
Bring Personalization To The Forefront
The experience economy has transformed the traditional relationship that customers have with a brand. Now, the experience of interacting and engaging with your business is almost as important as the actual products that you provide. To account for this, and rank highly in the process, make sure to tailor your content and product recommendations to incoming users in a personalized way. Here at C7 Creative, our team of talented website design professionals in Jacksonville specializes in helping businesses bring better personalization to their audiences and we take great pride in delivering the very best results possible.
Avoid Focusing Solely On Google
While Google remains the world’s most popular search engine by a long shot, there are other important platforms that need to be considered in a comprehensive SEO strategy. For example, Amazon’s search engine is becoming increasingly popular and may shake up the traditional dominance that Google has enjoyed for many years. Accounting for this shift early by seeking out the support of professional SEO services will ensure that your SEO bases are covered if this trend takes off.
Boost Your Rankings With Search Engine Optimization In Jacksonville
Beyond the points we have covered above, there are many factors that go into ranking highly in the search results. To provide your pages with the best chance of reaching the top spot, then make sure to enlist the services of an experienced and professional SEO agency in Jacksonville to ensure your business remains competitive going forward. Get in touch with our team of SEO experts at C7 Creative today and let us help you to gain the competitive edge you need in search engine optimization through 2020 and beyond.