The Creative Brief – 3 Tips To Brief Your Jacksonville Advertising Agency

As a small business owner or manager, you likely have some idea of what you want your marketing campaign to look like. You know what your brand represents and the general message and narrative that you want to convey to your audience. However, you might not have the right words or fully formed ideas as to what you want from working with a Jacksonville advertising agency.

Creating a brief to prep your Jacksonville marketing agency is critical. Briefs let you capture and condense what you want an advertising agency in Jacksonville to do. It helps them understand what you want and what you are looking for in a finished product. It helps to avoid confusion and reduces the amount of time that is wasted on a marketing campaign.

To help you brief your Jacksonville advertising agency more efficiently, let’s look at three specific tips.

1. Use Clear Communication

Vague and ambiguous language in a brief is a recipe for disaster. If you want to avoid confusion and the potential for mistakes, then being as clear as you can with your brief will help. If you have trouble coming up with the right words to express the vision that you have for your marketing campaign, then consult with close companions and advisors who will be able to provide some support.

Conciseness is also essential. Be efficient with your language to make what you want even more apparent for your advertising agency in Jacksonville. Include the right amount of detail without going overboard. And make sure that your enthusiasm for your business readily comes across. If you demonstrate your passion for your products and services, then this will inevitably spill over into the final results.

2. Include All Necessary Information

Every brief needs to have several key pieces of information. You want to make sure that your advertising agency in Jacksonville has all of the pieces they need to get to work on your marketing materials. Make sure to include your objectives and goals for the marketing campaign, as well as a brief background of your brand and its narrative. Think about who your intended audience for your marketing campaign is and include these details as well.

Administrative details are a must. Include what your overall budget for the marketing campaign will be, as well as the timeline and final deadlines for the project.

Most importantly, you need to have a succinct accounting of what messaging needs to be included in the campaign. Make sure that this section is accurate before passing it on to ensure that there are no mistakes once the work has begun.

3. Have Your Brief Checked And Reviewed

Before passing your brief on to your advertising agency in Jacksonville, be sure to have it checked, reviewed, and approved by all relevant personnel in your business. If you are not a manager and do not have the flexibility to submit a brief without administrative approval, then this may cause problems if the brief does not line up with what your supervisors have in mind for the campaign.

Take the time to have your brief reviewed by your team and senior management. If there are problems or disagreements in these early stages, they will be much easier to sort out than if they emerge later in the process.

Get More Value From Your Jacksonville Advertising Agency

These tips are essential advice for productively working with an expert marketing agency in Jacksonville, like here at C7 Creative. Following the guidelines outlined above, will help you to reach your marketing goals with the help of our dedicated team of marketing professionals at C7 Creative. With the help of our team, you can expect to see your marketing campaigns look precisely the way that you imagined they would look.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.