Managing your social media presence effectively can be a lot of work. With so many different platforms, and strategies, and elements to track it can get overwhelming very quickly.
However, with social media, you don’t have to do everything. Like most things regarding your business, there are certain activities that’ll generate most of your results.
Below we look at five elements of social media marketing that’ll help you improve your business and stop wasting your precious time on social media and get down to work.
There are dozens of social media platforms, but instead of spreading yourself thin you should choose just one or two platforms to focus your energy on. Of course, you can automate your social media processes and branch out to other networks in time, but when you’re just beginning the fewer profiles you have to keep track of the better.
Which platform should I choose?
The one where your audience hangs out at the most. For some that might be Facebook, Instagram, or Pinterest. While others might have more success by being active on LinkedIn and Twitter.
There is no “best” social media network, but instead, the one that’s best for your business.
So, spend time researching what networks your competitors are most active on and have the highest levels of engagement. See if there are any relevant groups and hashtags that may be indicators of where your audience is hanging out online.
Having social media profiles are great, but you should still have a home base that you’re pushing all of those eyeballs towards. Your website should be primed to handle any traffic you’re sending via social media.
We all know that social media is a time sink. It’s all too easy to say, “I’m just going to check Facebook real quick,” then an hour later we’re still logged in, scrolling through our feeds.
One way to eliminate this is to set social media time blocks. Schedule 20-minute blocks where you’ll be active on social media. Once the time has passed, log off.
You’d be surprised at what you can accomplish on social media with just a little bit of time invested.
Everything you share on social media should be rich with value. Even something as simple as a tweet can pack a punch. This is why the foundation of your social media strategy should be the content you’re creating.
This gives you a place to source quotes, facts, and figures from, and gives you something of your own you can link to in order to drive traffic back to your site.
Remember, social media isn’t about you, it’s about your followers and potential customers. Think of social media as another way you can serve your audience and improve their lives.
It’s called social media for a reason. And even though you’re active on social media to promote your work and business, it doesn’t mean you should be doing this all the time. Instead, share useful information, ask questions, and engage with your audience.
Being extremely helpful will go a long way towards driving people back to your website. More so, than aggressively trying to get people to check out your work and being a non-stop promotion machine.
It’s okay to drop a link and push people towards action every once in a while. But, you’ll notice that the traffic is higher quality when those people seek you out themselves and aren’t forced to do so.
Hopefully, the tips above will help you craft a social media strategy that’s much easier to manage while being more effective. If you’re interested in a custom social media strategy for your business, then get in touch with our team today.
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